Cannes Lions 2022: Ogilvy, FCB India, McCann, BBDO India, Mindshare, Dentsu, VMLY&R among shortlists on Day 3

Indian agencies are unstoppable and have secured 50 shortlists on Day 3 at Cannes Lions 2022. The total shortlists tally stands at 107 so far.

The shortlists were announced for 6 more categories: Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer.

Creative Data

The entry ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations has two shortlists in Data-enhanced Creativity and Data-driven Targeting sub-categories each.

Direct Lions

The entry ‘Chatpat’ from Kinnect, Mumbai/FCB India, Delhi/FCB Chicago for client SOS Children’s Villages India has three shortlists in Not-for-profit/Charity/Government, Use of Social Platforms and Breakthrough on a Budget sub-category each.

The entry ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations has two shortlists in Data-driven Targeting and Use of Digital Platforms sub-categories each.

‘Shagun ka Lifafa’ campaign from McCann India, Mumbai for client Ujjivan Small Finance Bank has one shortlist in Social Behaviour sub-category.

The entry ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India has two shorlists in Cultural Insight and Breakthrough on a Budget sub-category each.

‘Unbox Me’ campaign from FCB India, Delhi/FCB Chicago for client UNAIDS has one shortlist in Cultural Insight sub-category.

Media Lions

‘Perk Disclaimers’ campaign from Ogilvy, Mumbai for client Cadbury Perk has two shortlists in Food & Drink and Use of Social Platforms sub-categories each.

The entry ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India has three shortlists in Media/Entertainment, Use of Digital Platform and Cultural Insight sub-categories each.

‘Chatpat’ campaign from Kinnect, Mumbai/FCB India, Delhi/FCB Chicago for client SOS Children’s Villages India has three shortlists in Not-for-profit/Charity/Government, Use of Stunts and Use of Social Platforms sub-categories each.

The entry ‘Name Change Pack #SHARETHELOAD’ from BBDO India, Mumbai for client Procter & Gamble India has one shortlist in Use of Ambient Media: Small Scale sub-category.

The entry ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations has one shortlist in Use of Digital Platform sub-category.

‘Bringing Colors back in the Lives of Weavers’ campaign from Mindshare India, Mumbai for client Sunlight has one shortlist in Local Brand sub-category.

The entry ‘See Equal #SHARETHELOAD’ from BBDO India, Mumbai for client Procter & Gamble India has one shortlist in Corporate Purpose & Social Responsibility sub-category.

PR Lions

‘See Equal #SHARETHELOAD’ campaign from BBDO India, Mumbai for client Procter & Gamble India has two shortlists in Consumer Goods and Single-market Campaign sub-categories each.

The entry ‘Unbox Me’ from FCB India, Delhi/FCB Chicago for client UNAIDS has three shortlists in Social Engagement, Innovative Use of Influencers and Cultural Insight sub-categories each.

‘The Unfiltered History Tour’ campaign from Dentsu Creative, Gurgaon for client Vice Media has one shortlist in Content Creation & Production sub-category.

The entry ‘Chatpat’ from Kinnect, Mumbai/FCB India, Delhi/FCB Chicago for client SOS Children’s Villages India has three shortlists in Content Creation & Production, Innovative Use of Influencers, Breakthrough on a Budget sub-categories each.

‘Adeli’ campaign from VMLY&R Mumbai for client Unipads has three   shortlists in Use of Events & Stunts, Social Behaviour, Corporate Purpose & Social Responsibility sub-categories each.

The entry ‘Nothingcoin’ from Ogilvy, Mumbai for client Cadbury 5 Star has one shortlist in Use of Technology sub-category.

Social & Influencer

The entry ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media has five shortlists in Media / Entertainment, Brand Storytelling, Social Purpose, Corporate Purpose & Social Responsibility and Market Disruption sub-categories each.

‘Unbox Me’ campaign from FCB India, Delhi/FCB Chicago for client UNAIDS has three shortlists in Not-for-profit/Charity/Government, Social Purpose and Cultural Insight sub-categories each.

The entry ‘Chatpat’ from Kinnect, Mumbai/FCB India, Delhi/FCB Chicago for client SOS Children’s Villages India has four shortlists in Not-for-profit/Charity/Government, Innovative Use of Influencers, Social Film Series and Breakthrough on a Budget sub-categories each.

‘Shah Rukh Khan-My-Ad’ campaign from Ogilvy, Mumbai for client Cadbury Celebrations has one shortlist in Brand Storytelling sub-category.

The entry ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India has one shortlist in Social Purpose sub-category.

In the Creative B2B category, among the shortlists announced none from India.

The details of the entrants in shortlists announced earlier are here.