• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, July 5, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2

India has one shortlist in Creative Effectiveness, four in Mobile, 10 in Brand Experience & Activation, one in Creative Business Transformation, four in Creative Commerce among the shortlists announced.

by Editorial
June 21, 2022
in Advertising, Exclusive, Featured
Reading Time: 3 mins read
Cannes Lions 2022: DDB Mudra, Dentsu, Ogilvy, FCB India, VMLY&R, McCann India among shortlists on Day 2
Share Share ShareShare

Indian agencies have again garnered 20 shortlists on Day 2 at Cannes Lions 2022. The Day 1 had a brilliant start with seven metals including two Grand Prix and 20 shortlists. 

Organisers of the Cannes Lions announced shortlists for 6 more categories: Creative Effectiveness, Mobile Lions, Brand Experience & Activation, Creative Business Transformation, Creative Commerce and Creative Strategy.

Creative Effectiveness 

In the sub-category of Creative Effectiveness for Good, among the 6 shortlists one from India. The entry is ‘Stayfree Project Free Period’ from DDB Mudra Mumbai for client Johnson & Johnson. 

Mobile Lions

In the sub-category of Activation by Location, among the 3 shortlists one from India. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.

Among the 5 shortlists one from India, in the sub-category of mCommerce. The entry is ‘Nothingcoin’ from Ogilvy, Mumbai for client Cadbury 5 Star.

In the sub-category of Mobile Led Creativity, among the 5 shortlists one from India. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.

One from India among the 5 shortlisted in the sub-category of Social Purpose. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.

Brand Experience & Activation

In the sub-category of Use of Mobile & Devices, among the 8 shortlists two from India. The entries are ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media and ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India.

In the sub-category of New Realities & Voice-activation, among the 2 shortlists one from India. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media. 

Among the 6 shortlists one from India, in the sub-category of Tech-led Brand Experience. The entry is ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations. 

In the sub-category of Customer Retail/In-store Experience, among the 4 shortlists one from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.

One entry from India among the 9 shortlisted in the sub-category of Guerrilla Marketing & Stunts. The entry is ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India.

In the sub-category of Social Behaviour, among the 11 shortlists one from India. The entry is ‘Adeli’ from VMLY&R Mumbai for client Unipads.

In the sub-category of Breakthrough on a Budget, among the 3 shortlists one from India. The entry is ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India.

Among the 15 shortlists one from India, in the sub-category of Corporate Purpose & Social Responsibility. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.

In the sub-category of Market Disruption, among the 6 shortlists one from India. The entry is ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations. 

Creative Business Transformation

In the sub-category of Brand Purpose & Impact, among the 6 shortlists one from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.

Creative Commerce

In the sub-category of Consumer Goods, the only shortlist is from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.

In the sub-category of Sustainable Commerce, among the 3 shortlists one from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.

Among the 3 shortlists one from India, in the sub-category of In-Store Experiences. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.

In the sub-category of Social Behaviour & Cultural Insight, among the 3 shortlists one from India. The entry is ‘Shagun ka Lifafa’ McCann India, Mumbai for client Ujjivan Small Finance Bank.

In the Creative Strategy category, among the shortlists announced none from India.

The details of the entrants in shortlists announced earlier are here.

Tags: Cannes Lions 2022DDB MudraDentsuFCB IndiaMcCann IndiaOgilvyVMLY&R

Related Posts

Kallie Purie launches new digital venture 'India Today North-East' at Conclave East
Featured

Kallie Purie launches new digital venture ‘India Today North-East’ at Conclave East

by Editorial
July 5, 2022
0

India Today Group Vice-Chairperson Kallie Purie on Tuesday launched the Group’s special digital venture 'India Today North-East' at the ongoing...

Read more
Chrome DM Increases Coverage from 3,15,000 Villages to 5,93,615
Featured

Chrome LIVE Wk 26: English News genre emerges as the top gainer with 0.06 pc growth

by Editorial
July 5, 2022
0

According to Chrome LIVE Week 26’22 data, English News genre became the top gainer of the week as it grew...

Read more
Has the edtech bubble burst?

Has the edtech bubble burst?

July 4, 2022
Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

July 2, 2022
Dalbir Singh: Sikh Park’s Creative Spark  

Dalbir Singh: Sikh Park’s Creative Spark

July 2, 2022
Rocketry

Weekend Watch: Rocketry

July 2, 2022
Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report

Digital Advertising witnesses more than two-fold spike during Jan-Mar’22: TAM Report

June 30, 2022
Dan Richardson, Yahoo

A cookie-less future is all about trust, consent, and control: Dan Richardson, Yahoo

June 29, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.