Indian agencies have again garnered 20 shortlists on Day 2 at Cannes Lions 2022. The Day 1 had a brilliant start with seven metals including two Grand Prix and 20 shortlists.
Organisers of the Cannes Lions announced shortlists for 6 more categories: Creative Effectiveness, Mobile Lions, Brand Experience & Activation, Creative Business Transformation, Creative Commerce and Creative Strategy.
Creative Effectiveness
In the sub-category of Creative Effectiveness for Good, among the 6 shortlists one from India. The entry is ‘Stayfree Project Free Period’ from DDB Mudra Mumbai for client Johnson & Johnson.
Mobile Lions
In the sub-category of Activation by Location, among the 3 shortlists one from India. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.
Among the 5 shortlists one from India, in the sub-category of mCommerce. The entry is ‘Nothingcoin’ from Ogilvy, Mumbai for client Cadbury 5 Star.
In the sub-category of Mobile Led Creativity, among the 5 shortlists one from India. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.
One from India among the 5 shortlisted in the sub-category of Social Purpose. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.
Brand Experience & Activation
In the sub-category of Use of Mobile & Devices, among the 8 shortlists two from India. The entries are ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media and ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India.
In the sub-category of New Realities & Voice-activation, among the 2 shortlists one from India. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.
Among the 6 shortlists one from India, in the sub-category of Tech-led Brand Experience. The entry is ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations.
In the sub-category of Customer Retail/In-store Experience, among the 4 shortlists one from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.
One entry from India among the 9 shortlisted in the sub-category of Guerrilla Marketing & Stunts. The entry is ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India.
In the sub-category of Social Behaviour, among the 11 shortlists one from India. The entry is ‘Adeli’ from VMLY&R Mumbai for client Unipads.
In the sub-category of Breakthrough on a Budget, among the 3 shortlists one from India. The entry is ‘The Nominate me Selfie’ from FCB India, Delhi/FCB Chicago, for client Political Shakti + The Times of India.
Among the 15 shortlists one from India, in the sub-category of Corporate Purpose & Social Responsibility. The entry is ‘The Unfiltered History Tour’ from Dentsu Creative, Gurgaon for client Vice Media.
In the sub-category of Market Disruption, among the 6 shortlists one from India. The entry is ‘Shah Rukh Khan-My-Ad’ from Ogilvy, Mumbai for client Cadbury Celebrations.
Creative Business Transformation
In the sub-category of Brand Purpose & Impact, among the 6 shortlists one from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.
Creative Commerce
In the sub-category of Consumer Goods, the only shortlist is from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.
In the sub-category of Sustainable Commerce, among the 3 shortlists one from India. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.
Among the 3 shortlists one from India, in the sub-category of In-Store Experiences. The entry is ‘Smart Fill’ from VMLY&R Commerce India, Mumbai for client Unilever.
In the sub-category of Social Behaviour & Cultural Insight, among the 3 shortlists one from India. The entry is ‘Shagun ka Lifafa’ McCann India, Mumbai for client Ujjivan Small Finance Bank.
In the Creative Strategy category, among the shortlists announced none from India.
The details of the entrants in shortlists announced earlier are here.
