New Delhi: News Broadcasters in the Hindi News Space are closely competing with each other for the top spot with a thin margin of market share in both the TGs of 2+ and 15+. While top two positions were almost neck-to-neck with a difference of less than 1 pc market share, the top four positions in both the TGs competed closely with minimal difference in market share.
According to BARC data for News Channels for Week 24, in the 2+ NCCS All India market, Aaj Tak topped the chart with 12.4 pc market share followed by India TV with 12.3 pc share at the second position and News 18 India with 11.6 pc share at the third position. TV9 Bharatvarsh stood at 4th position with 11.5 pc market share followed by Republic Bharat at 5th position with 9.8 pc share and Zee News with 8.4 pc share at the 6th position. Times Now Navbharat claimed the 7th position with 7.2 pc share followed by ABP News with 5.9 pc share at 8th position. News Nation took the 9th position with 5.5 pc market share and Good News Today with 5.1 pc share stood at 10th position.
In the 15+ NCCS All HSM, India TV bagged the top spot with 12.7 pc market share followed by Aaj Tak with 12.2 pc share at second spot and News 18 India with 11.6 pc share at the third spot. TV9 Bharatvarsh stood at 4th spot with 11.1 pc market share followed by Republic Bharat at 5th spot with 9.9 pc share and Zee News with 8.4 pc share at the 6th spot. Times Now Navbharat secured the 7th spot with 7.2 pc market share followed by ABP News with 5.9 pc share at 8th spot. News Nation took the 9th spot with 5.6 pc share and Good News Today with 5.0 pc share stood at 10th spot.
While both AajTak and India TV are battling against each other to attracting more eyeballs, data shared by market sources revealed that the later is being promoted on the landing page of Airtel DTH during the period of 13th to 19th June in prime time band 7 PM to 10 PM. The spike in viewership through the means of Landing page promotion is major on going debated with many opposing it while few terming it as a genuine marketing exercise.
The following chart reveals the details of Prime Time Landing Page promoting on Airtel DTH during 13th to 19th June:
