New Delhi: Dollar Industries has signed Yami Gautam as the Brand Ambassador for Dollar Missy, the premium and fashionable female wear brand which offers legwear, and basic inner wears.
“We have introduced Dollar Missy, in 2014, since then it has become an evolving brand. We have been looking for a face which could carry the brand image in the right spirit. Having met the Bollywood diva, Yami Gautam, we knew she would be the best fit for the brand. We always believe in reinventing ourselves. Exactly the reason why we have gone beyond the repertoire of basic everyday necessities like camisoles, panties and bras to expand our product horizon and include fashionable leggings, loungewear and casuals to compliment the wardrobe of today’s woman. Armed with an enviable range of women’s wear, we felt it was time for us to focus on the stylish and colourful range of our legwear specially Churidar, Ankle lengths, Kurti Pants and Capris that complement the finer tastes of new age women of India”, said Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.
The new Dollar Missy Advertising campaign builds on the fashion quotient and exhibits Dollar’s legwear range as a must-have in every woman’s wardrobe and features Yami Gautam as the ultimate show-stopper.
“We wanted the brand to compliment Yami’s style and grace and therefore decided to drive home the fact that Missy Legwear is a sure showstopper that compliments the style needs of today’s busy woman”, said Sagar Kapoor, Chief Creative Officer, Lowe Lintas.
Dollar will have a 360-degree advertising campaign across print, electronic, outdoor & online media to promote this new commercial.
