Mumbai: Pepperfry, the ecommerce furniture and home goods company, today announced the launch of a ‘world-first’ 24hours furniture delivery service in Mumbai, Delhi-NCR and Bangalore. This strategic logistical support aims to bring cheer and delight to customers as they place orders by 9pm to receive items by next day.
Pepperfry has recently completed 10 million deliveries across 500+ cities in India. The company has the largest warehousing network in the furniture and home goods segment, located in Mumbai, Gurugram and Bangalore, servicing 10,000+ pin codes. Pepcart, the in-house delivery platform is the largest big-box supply chain network that provides first and last mile logistics services to consumers. Over the past decade, the company has achieved operational excellence with 912,000 shipments delivered with a dedicated fleet of 300+ trucks. The company has recorded 1% damage rates in the furniture category through customised handling tools and efficient installation services.
Ashish Shah, Co-Founder and Chief Operating Officer, Pepperfry said, “It gives me great delight to announce this world-first initiative of 24 hours online furniture delivery. We believe that this initiative will be a game changer for our industry as furniture is a heavy ticket size item. We have a pedigree of leading a scaled business platform for our merchants and consumers. Pepperfry has empowered thousands of MSME’s and artisans to create a business ecosystem to democratise the furniture and home goods market. Our supply chain team of 1500 highly motivated team members are working continuously towards making faster deliveries. We intend to offer more customer satisfaction through our timely services.”
Piyush Agarwal, Head of Supply Chain, Pepperfry, added “We have delivered 87% build-to-stock orders in Mumbai, Delhi, and Bangalore within 24 hours. Our focus has always been to ensure that our supply chain operations can take customers from desire to delight We have built in house capability to manage 7 lakhs sq. ft. warehousing space in last 2 years which helps us to fully own the experience delivered to our customers. We hope to set a benchmark for the industry to follow.”
The furniture and home goods segment necessitate a unique and intricate approach for end-to-end supply chain infrastructure as compared to other verticals as well as broader horizontal commerce. The fidelity of maintaining and storing different components of furniture pieces is paramount to delivering superior quality and experience.
Pepperfry has an integrated Big-Box supply chain that is known to deliver best-in-class service and solid operating leverage. Over 90% of assemblies are completed within 24hours. The company offers a diverse digital catalogue of furniture, home décor and mattress products including private labels. Through the marketplace-led ecommerce business model, consumers can discover, gather information, select, and purchase furniture and home goods products.
