According to Chrome LIVE Week 30’22 data, Hindi Movies genre became the top gainer of the week as it grew by 0.35 pc in HSM excluding <1 lakh market. Sony Wah gained the highest OTS with 94.2 pc followed by Zee Anmol Cinema with 93.2 pc at the second position and Star Utsav Movies with 92.8 pc at the third position.
Hindi GEC genre claimed the second position by gaining 0.25 pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 99.8 pc followed by Colors Rishtey with 92.9 pc at the second position and Sony Pal with 92.2 pc at the third position.
Youth genre stood at third position by gaining 0.16 pc in HSM excluding <1 lakh market. In this genre, MTV and Zing garnered the highest OTS with 88.9 pc and took the first and second positions respectively followed by Zoom with 86.6 pc at the third position.
Kids genre claimed the fourth position and grew by 0.06 pc in All India 1 Lakh+ market. Sony YAY! gained the highest OTS with 90.1 pc followed by Discovery Kids with 83.0 pc at the second position and Nickelodeon Junior with 82.3 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
