Thursday, May 28, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Reckitt contributed a total of Rs 78.8 billion to India’s GDP in 2021: Report

by MN4U Bureau
August 8, 2022
in Featured, Analysis
Reading Time: 2 mins read
A A
Reckitt
Share Share ShareShare

Oxford Economics published its independent analysis of the significant economic impact of Reckitt Benckiser Group in India. The study evaluates the total contribution of the company’s operations in India towards the Indian economy in the year 2021.

The report states that as a global leader in health, hygiene, and nutrition products, Reckitt contributed a total of Rs 78.8 billion (£775 million) to India’s Gross Domestic Product (GDP) in 2021. Reckitt employees typically contribute around 6x the national average to India’s economy and the company has supported over 69,000 jobs across India’s economy in 2021.

Other highlights include, Reckitt has a GDP multiplier of 2.5, almost double that of the average chemical and pharmaceutical manufacturing company in India, which means for every Rs 1 million in GDP Reckitt generated in 2021, its expenditure on inputs and wages stimulated an additional Rs 1.5 million in the local economy. Supportive Supply chain – Over 95% of Reckitt’s local procurement is with suppliers in India. Reckitt’s employment multiplier in India is 214, which is almost 6 times the national average.

The report further highlights Reckitt’s contribution to wider social development in India, including its Research and Development (R&D) initiatives, upskilling its workforce; promoting gender inclusion, and supporting local communities to lead healthier and more hygienic lives.

Adrian Cooper, CEO of Oxford Economics
Adrian Cooper

“Our research demonstrates the significant contribution that a large and successful global company like Reckitt can make to the Indian economy; supporting employment opportunities, improving public health, and advancing social development across the country,” said Adrian Cooper, CEO of Oxford Economics. “Reckitt has also invested in improving community access to the highest quality hygiene, wellness and nourishment among the local population,” he added.

Laxman Narasimhan
Laxman Narasimhan

Laxman Narasimhan, CEO of Reckitt, commented, “We’re extremely proud of our strong roots in India and the world-leading R&D and IT facilities we’ve established here. India is a great source of talent for our business and the local supply chain is key to our success. In line with the Government’s ‘Make in India’ campaign, 95% of Reckitt’s local procurement is with Indian suppliers.”

Gaurav Jain, Senior VP, South Asia, Reckitt
Gaurav Jain

Gaurav Jain, Reckitt’s SVP South Asia, commented, “As a fixture of Indian households since 1934, we’re delighted to publish this report ahead of India’s 75th Independence Day celebrations. Oxford’s independent assessment underlines our commitment to building on this strong heritage. We look forward to supporting India’s economic growth, employment opportunities and solving societal challenges for years to come.”

Tags: Adrian CooperGaurav JainOxford EconomicsReckitt

RECENT POSTS

Hansa Research
Analysis

70% IPL viewers use TV and OTT together, 22% prefer highlights and short-format content: Hansa Research Group

May 26, 2026
0

Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has...

Read moreDetails
influencer
Analysis

India’s creator economy hiring surges 919% as brands move influencer roles in-house: Indeed

May 25, 2026
0

Mumbai: The country’s creator economy is entering a more formalised phase, with content creation increasingly shifting from independent platforms into...

Read moreDetails
Ipsos Gender Equality in India Survey 2026
Analysis

Six in ten realists embrace AI while driving collaboration at work: Ipsos

May 23, 2026
0

New Delhi: Ipsos has released its Generations Report 2026, examining the demographic, workplace and behavioural shifts reshaping societies, economies and...

Read moreDetails
Deloitte India expands strategic partnership with Google Cloud to deliver AI-powered cybersecurity solutions
Analysis

85% Gen Zs, 91% Millennials in India confident using AI at work: Deloitte

May 20, 2026
0

Mumbai: India’s Gen Z and millennial workforce is rapidly moving from learning artificial intelligence to applying it confidently at work,...

Read moreDetails
60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC
Analysis

60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC

May 19, 2026
0

Mumbai: A new study released by WARC in partnership with Analytic Partners, BERA.ai, Prophet and System1 has identified eight major...

Read moreDetails
Women lead
Analysis

Women lead urban India’s digital engagement, spending up to 47% more time than men: VTION-IAMAI Report

May 18, 2026
0

Mumbai: Women users are emerging as one of the strongest drivers of digital engagement in urban India, spending significantly more...

Read moreDetails

LATEST NEWS

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

May 27, 2026
Paisabazaar

Paisabazaar ropes in Irfan Pathan for new Credit Premier League campaign

May 27, 2026

ANALYSIS

Hansa Research
Analysis

70% IPL viewers use TV and OTT together, 22% prefer highlights and short-format content: Hansa Research Group

May 26, 2026
0

Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has...

PEOPLE

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business
People

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

May 27, 2026
0

Mumbai: OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business, as the artificial intelligence company sharpens its enterprise growth...

MARKETING

Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever unveils biggest-ever FIFA World Cup 2026 activation across 35 personal care brands

May 27, 2026
0

Mumbai: Unilever has announced its largest-ever sports partnership activation as the Official Personal Care Sponsor of the FIFA World Cup...

Subscribe to Newsletters

ADVERTISING

Wondrlab appoints Alok Mahadevia as Lead Content
Advertising

Wondrlab appoints Alok Mahadevia as Lead Content

May 27, 2026
0

Mumbai: Wondrlab has appointed Alok Mahadevia as Lead Content, further strengthening its creative leadership team with the addition of a...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

D2C’s Growth-at-All-Costs Era Is Over — Brands That Prove Unit Economics Will Win 2026
Authors Corner

D2C’s Growth-at-All-Costs Era Is Over — Brands That Prove Unit Economics Will Win 2026

May 27, 2026
0

There was a period, not too long ago, when the D2C playbook was almost embarrassingly simple. Raise capital, spend aggressively...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Online Gaming

Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy

May 27, 2026
OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

May 27, 2026
Paisabazaar

Paisabazaar ropes in Irfan Pathan for new Credit Premier League campaign

May 27, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.