Truecaller Ads announced the launch of their new product range that aims at enabling marketers to meet their objective needs across the funnel.
Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers, the platform stated that Truecaller Ads, with the help of new tools, will provide marketers with a combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for precise audience segmentation.
Speaking about the launch, Sagar Manikpure, Vice President – Global Ads Business at Truecaller said “We recognize that today’s marketing objectives demand a well-orchestrated solution that combines the precision of 1st party data with engaged audiences at scale. Truecaller’s massive global user base of 255M DAUs each engaging with the app several times a day via call and SMS-based interactions, provides us with a rare combination of hyper-scale of users, frequent engagement, and access to unique insights in a privacy-safe way. We then combine this with an intently designed ad stack and carefully crafted solutions to help marketers deliver on a range of objectives while extracting the highest ROI on their advertising spends.”
