The Coca-Cola Company has announced the launch of its global meals experience platform ‘Coke is Cooking’. The platform has first been launched in India, with Kolkata being the first city across the world to experience the magic of ‘Kolkata is Cooking’.
The platform will further be scaled globally, and Coca-Cola aims to host ‘Coke is Cooking’ festivals in one city in the world every week of the year in 2024. With this launch, the Company aims to leverage consumers’ passion points of music and food, to connect and engage with them on a deeper level.
Coca-Cola India culminated its first ‘Is Cooking’ festival in Kolkata’s Eco Park on 24th & 25th of September, which celebrated the culinary wonders that the city has to offer. The festival, called “Pet Pujo’r Pandal” also witnessed the presence of a sensational panel of musicians.
Speaking at the first-ever ‘Coke is Cooking’ event in Kolkata, India, Aabir Chatterjee, Manager, Marketing, Coke Meals, Coca-Cola India, said, “The ‘Is Cooking’ meals experience is an opportunity to celebrate the magic of eating together. This experience is for our consumers to enjoy delicious food over a chilled Coke & great company – that’s how we believe real magic happens everyday!”
Dipanjan Saha, Manager, Frontline Marketing, East CBO & East/Central/South FBO, Coca-Cola India, added, “The timing of the first-ever ‘Is Cooking’ event in Kolkata worked out beautifully for us, as it coincided with Pujo celebrations and Kolkata’s renowned love for food. And we saw this opportunity to bring this story to life through our Coke Pet Pujo’r Pandal.”
The festival was infused with a diverse inclusion of food stalls from iconic Kolkata-based restaurants including Mitra Café, Arsalan, 6 Ballygunge Place, Aminia, and over 40 more renowned names.
In the coming months, the ‘Is Cooking’ platform will be taken to cities across Vietnam, Africa, and beyond.
