Colors is all set to premiere the 16th season of reality show ‘Bigg Boss’ on 1st October at 9:30 PM and will subsequently air on Monday to Friday at 10.00 PM and on Saturday – Sunday at 9.30 PM.
Produced by Endemol Shine India, Actor Salman Khan will be revisiting his role as the host of the show.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Bigg Boss is one of India’s most celebrated reality shows and enjoys exceptional fandom. A spectacular marvel from our plethora of diverse content, this most anticipated show brings a massive dose of entertainment to our viewers. Extending engagement across all platforms, the show offers a great canvas for advertisers to connect with their target audience. After the grand success of Khatron Ke Khiladi, we aim to keep the entertainment quotient high with an unprecedented season of Bigg Boss.” she further added, “We are delighted to welcome onboard our special partner Ching’s Schezwan Chutney, Make-up Partner MyGlamm, Taste Partner Priya Gold Hunk, Garnier Men and Hershey’s kisses as Associate Partners and look forward to yet another outstanding season. With this exciting new theme, we are certain that this unpredictable season will keep the viewers enthralled.”
Satiating the curiosity around everything that happens inside the house, BIGG BOSS 16 will continue to have a 24-hour LIVE channel every Monday to Thursday only on Voot. The viewers can stay one-step ahead and watch daily episodes before television, in addition to the exclusive content drops showcasing unseen videos and weekly curation of events and news from the house, on the app. This season will also up the interactivity quotient with the ultimate ‘Boss Quiz’ where fans can put their Bigg Boss knowledge to test along with an engaging UGC segment ‘Video Vichaar’ where users are asked to send opinions on matters impacting the house. Doubling the fun and entertainment, witness a fictional BIGG BOSS fanatic family interacting and playing games with the past and evicted contestants in the all-new show ‘Bigg Buzz’.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “15 years back, Bigg Boss revolutionised the world of entertainment by introducing Indian households to captive reality. Since then, this show has empowered us to experiment, grow, innovate, and unlock an entirely new level of entertainment. With the theme ‘Game badlega, kyunki ab BIGG BOSS khelega’, the idea is to bring a twist to the most loved and authoritative character on the show. We’ve seen Bigg Boss in many avatars over the years and for the first time, he will be seen playing the game. This season, we have an eclectic mix of celebrity contestants from different walks of life. The viewers already love some of them and they’ll get to know the rest of them very soon. We are elated to have Salman Khan bring his star power and a sense of justice to the show once again.”
Host, Salman Khan said, “Coming back to Bigg Boss as a host every year feels like a tradition and I look forward to it. The immense love from the audience, the exciting mix of contestants and the innovative themes undoubtedly make the journey truly special. The 16th season is set to be even more exciting with the theme, ‘Game badlega, kyunki ab BIGG BOSS khud khelega’ and will open a pandora of whole new twists. My best wishes to all the contestants, who will take on the challenge of competing with Bigg Boss.”
Rishi Negi, CEO, Endemol Shine India, said, “The BIGG BOSS of reality shows is back with the 16th season. Our endeavour at Endemol Shine India has been to consistently evolve, reinvent and, revolutionize the format of the show and upping the game, season by season. This year, we will reveal a never-seen-before facet of the show with the mastermind of the house, Bigg Boss not playing by the rules. The diverse mix of contestants will enhance the entertainment flavour as they compete against each other while courting favour of their fellow contestants and audience. We look forward to a great season with the one-and-only Dabangg-host Salman Khan.”
The channel has devised a 360-degree extensive marketing and digital strategy spread across television, outdoor, print, digital and cinema for the promotion of this show. On television, the campaign will establish the theme, ‘Game badlega kyunki ab BIGG BOSS khud khelega’ of the season through four unique promos that will be aired on network and non-network television channels across Hindi News, Hindi Movies, Hindi Music, and regional genres. The show will also be promoted in the soon to be released movie, ‘Vikram Vedha’ across multiplex cinema theatres in Mumbai and Delhi. Key junctions in Mumbai and Delhi will host large impact billboards. On the digital front, a stylised behind the scenes of the promo shoot featuring megastar and host Salman Khan was captured and released to excite the viewers. In an exclusive segment, digital creator RJ Karishma is set to unveil the most anticipated ‘BIGG BOSS’ house. Additionally, for the first time ever a fun interactive element has been added where the fans of the show will get a chance to ask questions to the contestants before they step into the house. To keep the buzz going, the BIGG BOSS emoji will be live on Twitter from the launch week along with an Instagram filter with this year’s contestants which will be created post the launch.
Watch ‘Bigg Boss Season 16’ premiering on 1st October 2022 at 9.30 PM only on Colors.
