AajTak has launched the ‘Mera Swabhimaan’ campaign on 3rd Oct’22 at Sudhir Chaudhary’s primetime show ‘Black & White’, which invites viewers to share their personal stories of humiliating incidents through self-shot videos.
The channel’s statement read, “Aaj Tak ladega apke Swabhimaan ke liye’’ is a vow to correct the malaise in society. Sudhir Chaudhary’s two-way dialogue will educate the public to honour the self-esteem of members of the working class.”
Viewers can share their stories via WhatsApp on +91 86579 00895. The channel has also put up a dedicated microsite where viewers can submit their entries in video format.
Through this initiative, the channel attempts to trigger a revolution by initiating discussion on the basic human code of conduct and strives to build a place of pride in the society.
“As the channel takes a stand for your Swabhimaan, we at Aaj Tak, urge the public to come out in full support of this campaign and submit your stories for the country to see. Participate in the campaign actively to reinstate the lost respect of the strongest and most hardworking pillar of our society,” added the statement.
