Vigor Media Worldwide has bagged the PR mandate for ArEx Laboratories, a professional, research based pharmaceutical company. The contract comes as another acknowledgement of Vigor Media Worldwide’s exceptional expertise in PR and communication.
The role of Vigor Media Worldwide will be to build a strategic communication framework for ArEx Laboratories and further strengthen its indomitable leadership positioning in the industry. As a part of the mandate, Vigor Media Worldwide will also help ArEx Laboratories drive its massive expansion plans through exceptional media and communication strategies engaging the stakeholders effectively.
Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The mandate for ArEx Laboratories will be handled jointly by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dynamic national and global associates for greater visibility and strong positioning of brand ArEx Laboratories among targeted segments.
Sharique Khan, Sr. Vice President – India Formulation Business, ArEx Laboratories said, “We aim to further strengthen our presence in the Indian and global markets. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. As they possess vast experience in the world of media and communication, they will surely help us connect with all our stakeholders much effectively.”
Commenting on winning the PR mandate of ArEx Laboratories, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, “We are excited and proud to be associated with ArEx Laboratories, “which has earned a reputation for high-quality standards. As they are all set to expand their wings globally, our extensive experience in media, marketing and communication will surely assist them in achieving their business goals.”
ArEx Laboratories is known for developing and marketing contemporary and modern formulations for both Acute and Chronic therapeutic segments in India and in overseas markets from past 66 years. Specializing in manufacturing and sale of formulations, APIs and Intermediates, ArEx Laboratories has a strong Product Portfolio and a state-of-the-art manufacturing having WHO-GMP approval.
Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring association across years.
