Welspun India has unveiled its new ad campaign “Life Se Maango More”, featuring Akshay Kumar as its new brand ambassador.
The campaign features two of the brand’s innovative products – Welspun 2in1 Reversible Bedsheet and Welspun QuikDry Towel.
According to the brand, The 2in1 Reversible Bedsheet enables a better sleep by offering a quick switch between day-time and night-time ambiance. The QuikDry Towel addresses a common consumer complaint of slow drying towels, and resultant poor bathing experience due to insufficient drying power of their towels.
The TVC is rooted in the consumer habit of dusting/brushing their beds before sleep and conveys the message that “Aapke din ka mood hota hai raat ke mood se bilkul alag. Isliye sone se pehle bedsheet ko sirf jhaadna nahi hai”.
Sharing her thoughts on the campaign Manjari Upadhye, CEO – Domestic Business, Welspun Global Brands, said, “Welspun is already India’s No.1 distributed brand in towels category, but we strive for more – we are on a mission to make #HarGharWelspun. This requires a deep understanding of the aspirations and ever-evolving lifestyles of the new-age Indian consumers. Today’s consumers refuse to accept status quo and demand innovative solutions to their needs. Our QuikDry Towels and Reversible Bedsheets leverage Welspun’s technological prowess and address real problems faced by our consumers. Our brief for the campaign was simple – to bring out the real benefits of our products in an impactful and fun manner.”
Gaurav Sarda, VP & Head of Marketing – Domestic Business, Welspun Global Brands commented, “In our consumer’s homes, their bedrooms reflect the multiple roles our consumer’s themselves don – from being the extension of the living space as they host guests to becoming their WFH office space to being an online classroom for their kids. This is in addition to being the regular rest space! Akshay Kumar with his multi-faceted persona – action hero, masterchef and father fits seamlessly in personifying brand Welspun for its consumers. The TVCs conceptualized by Shreyansh Innovations bring out our product’s USPs in real life situations with a dash of Akshay Kumar’s signature humour, and also encourage them to ask for more.”
The campaign is live across 33 channels on television in 8 languages besides Print, OOHs and multiple digital & social media platforms. The brand is also seen in the ongoing India-SA and the past India-Aus cricket series, in addition to impact OOH in Mumbai local train and Delhi Metro branding.
