INOX Leisure Ltd has announced that it has partnered with Nissan India to be the official sponsor of the World Cup Screening at INOX. The partnership will see Nissan India and INOX working across various digital media platforms including on-screen and video wall advertisements, as well as hosting live match screening sessions for their exclusive clientele and dealer partners.
The Super 12 stage of the ICC Men’s T20 World Cup commenced from 22nd October, with the Finals scheduled on November 13th in Melbourne. INOX will showcase all group matches to be played by Team India starting with their first match on 23 October against Pakistan, followed by the Semi-Finals and the Final match. INOX will screen the live matches at multiplexes in all major cities in India. INOX’s initiative, in partnership with Nissan, to screen live matches is a great opportunity for the fans who wish to experience the stadium-energy in a carnival-like, safe and hygienic atmosphere. Furthermore, fans will be able to enjoy INOX’s extravagant food-combos and gourmet options served at the multiplexes.
Anand Vishal, Chief Operations, Sales & Revenue Officer – INOX Leisure Limited said, “With an aim to provide a holistic experience to our patrons, we have constantly been working on our alliances to help us elevate their cinema-going experience. The ICC Men’s T20 World Cup is one of the much-awaited cricketing events across the globe, and it is a privilege for us to screen the matches LIVE at our cinemas. The partnership with Nissan India adds a new dimension and further strengthens our brand offering, and we invite our patrons to come and experience the unparalleled and stadium-like feeling when they watch the World Cup matches together on our giant screens cheering for Team India. We thank Nissan for partnering us as we offer this unique experience which brings together India’s two most profound passions, Cricket & Cinema.”
