TAM AdEx released the Cross Media Report for Personal Healthcare sector on TV, Print, Radio and Digital during Jan-Sep’22.
TV
Ad Volumes of Personal Healthcare sector on TV rose by 2pc during Jan-Sep’22 over Jan-Sep’21.
In the Top 10 categories of Personal Healthcare sector on TV, Rubs And Balms topped with 20pc share ad Ad Volumes. Top 10 categories accounted for 93pc share of Ad Volumes during Jan-Sep’22.
Among the Top 10 advertisers, Reckitt Benckiser India topped with more than 1/3rd of sector’s Ad Volumes in Jan-Sep’22. Top 10 advertisers grabbed 71pc share of Ad Volumes during Jan-Sep’22.
500+ Brands advertised on television from Jan-Sep’22, with the Top 10 brands contributing 42pc of sector’s Ad Volumes. During Jan-Sep’22, 200+ Exclusive Brands advertised under Personal Healthcare compared to Jan-Sep’21.
Among the most preferred channel genres by Personal Healthcare sector advertisers on TV, Top two genres (GEC & News) had equal share of 29pc of the sector’s ad volumes.
Feature Films was the most preferred program genre with 26pc share of sector’s ad volumes followed by News Bulletin with 22pc share. Top 3 program genres together added 58pc of the sector ad volumes.
On TV, Prime Time was the most preferred time-band for the sector ads, followed by Afternoon. Prime Time, Afternoon and Morning time bands combined for more than 70pc of Ad Volumes.
Advertisers of Personal Healthcare sector preferred less than 40 secs of ad size on TV. 20-40 seconds and less than 20 seconds ads together added more than 98pc share of sector Ad Volumes during Jan-Sep’22.
Personal Healthcare sector’s Ad Space in Print medium dropped by 3pc during Jan-Sep’22 compared to Jan-Sep’21.
In the Top 10 Categories of Personal Healthcare sector in Print, Vitamins/Tonics/Health Supplements topped the list with 23pc share of Ad Space during Jan-Sep’22. Top 10 categories had 93pc share.
Among the Top 10 Advertisers, SBS Biotech was the top promoter with 35pc share of Ad Space in Jan-Sep’22. Top 10 advertisers garnered 65pc share of sector Ad Space.
1.4K+ brands were present during Jan-Sep’22 in Print among which the Top 10 brands had 41pc share of sector Ad Space. During Jan-Sep’22, 700+ exclusive brands appeared under Personal Healthcare sector compared to Jan-Sep’21.
Hindi language publications were on top with half of sector Ad Space. The Top 5 publication languages together added 87pc share. General Interest publication genre had 98.7pc share of sector’s Ad Space in Jan-Sep’22.
Among 4 zones, North Zone topped in Personal Healthcare sector with 35pc share of Ad Space during Jan-Sep’22. Mumbai & Nagpur were Top 2 cities in overall India for advertising in the sector.
24pc of Ad Space in the Personal Healthcare sector was with various Promotional offers during Jan-Sep’22. Among the Sales Promotions, Volume Promotion had highest share of Ad Space of 74pc.
Among the Top Advertisers of Sales Promotions in Personal Healthcare sector for Print medium, SBS Biotech had 86pc share of Ad Space during Jan-Sep’22. 71 Advertisers advertised with Sales Promotions in the sector.
RADIO
On Radio, Advertising Volumes for Personal Healthcare sector saw an increase of 23pc in Jan-Sep’22 over Jan-Sep’21.
In the Top 10 Personal Healthcare Categories on Radio, Digestives topped the list with 28pc share. Top 10 categories added 97pc share of sector Ad Volumes during Jan-Sep’22.
Among the Top 10 Personal Healthcare Advertisers, SBS Biotech topped the list with 36pc share. Top 10 Advertisers added 65pc share of Ad Volumes in Jan-Sep’22.
Top 10 among the total 194 brands advertised added 56pc share to the advertising space of the sector on Radio. 100+ brands advertised exclusively during Jan-Sep’22 over Jan-Sep’21.
On Radio, The Top 4 states occupied more than half of ad pie for the Personal Healthcare sector. Gujarat state was on top with 19pc share of Ad Volumes followed by Maharashtra with 15pc share.
The Evening and Afternoon time-bands combined for 67pc of sector’s Ad Volume on Radio in Jan-Sep’22.
DIGITAL
Ad Insertions of Personal Healthcare sector on Digital medium saw a rise of 2.6 Times in Jan-Sep’22 over Jan-Sep’21.
Among the Top 10 Categories of Personal Healthcare sector on Digital, Hearing Aids topped the list with 30pc share. Top 10 Categories had 95pc share of sector Ad Insertions during Jan-Sep’22.
Top 10 Advertisers had 55pc share of Ad Insertions during Jan-Sep’22. Soundrise Hearing Solutions led the list with 30pc share.
Display Ads had more than 50pc share of sector Ad Insertions during Jan-Sep’22.
Among the Digital Platforms, Desktop Video topped with 31pc share of Ad Insertions followed by Desktop Display with 23pc share.
