Pepsi is partnering with fashion label HUEMN to celebrate the spirit of the younger generation through a new collection.
The collection will be showcased at a fashion show in Mumbai on December 17, 2022 and will feature Bollywood star Sara Ali Khan wearing a Pepsi x HUEMN look.
The collection is an ode to the SWAG generation and aligns with the brand identities of both Pepsi and HUEMN, which are known for empowering youth. The capsule collection will incorporate HUEMN’s signature design and aesthetic, while also incorporating Pepsi’s iconography to encourage youth to be their true selves.
Speaking on the collaboration, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said, “Pepsi is a brand that has always resonated with the voice of today’s generation. This new generation is armed with swag or an inherent confidence in their own abilities. They are not afraid to express themselves and Fashion has always been an important tool through which they can express their identities. Our collaboration with HUEMN is our commitment to celebrate this very philosophy.”
Commenting on the collection, Pranav Misra, Co-Founder & CEO, HUEMN said, “We are thrilled to be partnering with a legacy brand such as Pepsi. HUEMN’s signature has always been both – easy sophistication and artistic abandon, which is being presented to a global audience. The collection is testimony to the ethos of both brands that believe in self-expression and confidence. This is our effort to bring an inclusive and fresh collection driven by both – a constantly evolving social landscape; and our 10th year of business.”
