Godrej Professional, a professional hair color brand, has launched a campaign that promotes acceptance and self-expression through hair color.
The campaign features celebrities and advocates who have faced criticism or discrimination based on their appearance, including their body size, skin color, sexual orientation, and cultural heritage. The message of the campaign is that hair color is for everyone, regardless of their gender, race, size, or skin.
Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”
As part of the campaign, Godrej Professional attempted to symbolize inclusivity and self-expression with its latest ‘Dimension Ombreyage’ collection. Co-created by the country’s prominent hair stylists like Heena Dalvi, Ryan D’Rozario, Sylvia Chen and Najeeb Rehman, the four hair colour looks encompasses a multitude of tones and styles to create distinct looks for every mood, every style and every identity. It celebrates and flaunts every dimension and style that makes one look and feel beautiful, inside and out because hair colour does not differentiate between gender, race, size, or skin tone. The four new looks are donned by inclusivity champions as well as Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul.
Sharing her views, actress Huma Qureshi said, “Everyone is deserving and has every right to feel beautiful, just the way they are. ‘Dimension’ campaign flaunts and celebrates every person’s individuality and style. Every human being has the right to look and feel beautiful. I am excited to associate with Godrej Professional and this collaboration is close to my heart because I resonate greatly with the campaign’s idea of being beautiful, proud and unapologetically unique.”
Actress Tara Sutaria added, “Being an actress isn’t always easy especially with constant judgement and comments on our appearance and even personality. I’ve faced it too! The new campaign by Godrej Professional is close to my heart with their ode to acceptance and celebration of all.”
View the films here.
