New Delhi: Cura, an Ayurvedic wellness brand, has announced the appointment of Abid Khan as National Sales Manager (NSM), strengthening its leadership team as the company advances into its next phase of growth and expansion.
With more than two decades of experience across sales, marketing and business operations, Khan joins Cura with extensive expertise in building scalable sales networks and driving business growth at a national level.
Prior to joining Cura, Khan was associated with Hamdard Food India, where he led sales operations for the company’s food and beverages portfolio across North India. Over the course of his career, he has held leadership positions across FMCG, wellness, cosmetics and healthcare sectors, including a senior sales and marketing role with HCL Technologies.
His cross-sector experience and understanding of market dynamics are expected to support Cura’s continued expansion and strengthen its reach in India’s growing Ayurvedic wellness market.
Over the years, Khan has successfully managed large sales teams, expanded distributor networks and accelerated market development across multiple geographies. His experience in sales strategy, channel expansion and business scaling is expected to play an important role in enhancing the brand’s footprint and expanding access to holistic wellness solutions.
Commenting on the appointment, Aditya Mihir, Director, Cura, said, “We are delighted to welcome Abid Khan to the Cura family. Along with his strong understanding of market dynamics and sales operations, his work experience across Hamdard Food India and FMCG, healthcare and wellness sectors makes him a truly valuable addition to our team. As Cura continues to expand across India, we are confident that his expertise will strengthen our market reach and support our long-term growth plans.”
Cura has been focused on promoting holistic wellness by combining traditional Ayurvedic principles with modern innovation. The company offers a diverse portfolio of wellness, self-care and food products and continues to strengthen its presence across India with an emphasis on quality, sustainability and accessibility.
