Mumbai: AnyMind Group, a BPaaS company focused on marketing, e-commerce and digital transformation, has announced the launch of AnyAI DSP, an advertising demand-side platform (DSP) designed to help performance marketers improve transparency, intelligence and outcomes across media buying in mobile and digital environments.
Built on the company’s data and utilization platform AnyAI, the new solution leverages predictive analytics, optimization capabilities and AI-driven decision-making to support campaign performance across digital channels.
The launch marks the latest addition to AnyMind Group’s expanding portfolio of AI-native platforms, following recent introductions including online-merge-offline platform AnyAI OMO, business operations automation solution AnyAI Workflow, live commerce platform AnyLive, and AnyAI Video.
At launch, AnyAI DSP supports programmatic media buying across multiple formats including video, native, display banner and playable advertisements. The platform provides advertisers with access to premium inventory through leading ad exchanges, more than 30 SSPs, owned-and-operated media properties and AnyMind Group’s proprietary ad supply ecosystem.
To strengthen attribution and campaign measurement, the platform integrates with major mobile measurement partners (MMPs), including AppsFlyer, Adjust, Branch, and Singular.
According to the company, AnyAI DSP has been designed to improve transparency in media buying through AI agents capable of surfacing and classifying ad supply across formats and markets, predicting bid event probabilities and pricing opportunities, optimizing campaigns through install and full-funnel signals, and processing performance indicators including impressions, click behavior, device data, placement context, post-install activity and historical campaign results.
The platform also provides marketers with visibility across spend, conversions, installs, clicks, user quality, app health and broader campaign-level performance metrics.
In early testing, a Japan-based lifestyle application reportedly achieved a return on ad spend (ROAS) of 182% using AnyAI DSP, compared with 74% generated through another DSP. A separate campaign for an e-commerce application recorded Day 0 ROAS of 125%, versus 25% through competing platforms.
Commenting on the launch, Kosuke Sogo, CEO of AnyMind Group, said, “As we continue our path to become the world’s new gen business infrastructure, AnyAI DSP adds another key set of capabilities to help enterprises and app developers attract and drive online intent amongst intended consumers. Having AnyAI DSP connect to our wider ecosystem, enterprises can now seamlessly drive discovery, consideration, purchase, experience and retention within one infrastructure that is designed for today’s and tomorrow’s world.”
Siddharth Kelkar, Managing Director of India/MENA and Performance Business, AnyMind Group, said, “With performance marketing evolving rapidly, brands today need more than scale they need intelligent and transparent user acquisition. Our Any AI DSP leverages real-time data signals to continuously optimize bidding, audience targeting, and campaign performance, enabling brands to acquire higher-quality users more efficiently. By focusing on predictive insights and long-term value, we help brands move beyond installs to drive stronger LTV and measurable business outcomes.”
AnyMind Group said its broader ad supply network currently includes more than 1,700 partnered premium web and app publishers using AnyManager to consolidate, analyze and monetize digital properties.
With the addition of AnyAI DSP, the company aims to strengthen its position across advertising technology by combining AI-led optimization with media infrastructure and performance-driven campaign management.
