WION and Vikram Chandra, the founder of Editorji Technologies, are coming together to present two weekly news shows – ‘The India Story’ and ‘This World’ – in the new year.
The marquee shows are scheduled for an early January 2023 launch on both WION linear and digital, fulfilling Zee Media’s commitment to take India’s voice to the wider world.
Explaining the partnership, Zee Media publisher Dr. Subhash Chandra said, “Vikram is arguably the only broadcast journalist who’s managed to remain neutral, non-controversial and rise above the ‘noise at nine.’ That’s a rare attribute in these polarised times. He is seen as fair and balanced across the opinion spectrum, which lends a high degree of credibility. People trust his views on a subject, a factor we will build on with these two shows.”
The prime objective of the two high-voltage shows on WION presented by Vikram Chandra is to help the world understand major global events from a uniquely Indian perspective. That will be the theme of ‘This World’ that Vikram Chandra will host on WION, World Is One. To top it, WION’s global footprint will provide enhanced reach to ‘The India Story,’ which has already been running on Editorji, as it seeks to be the definitive programme explaining India to a global audience.
Vikram Chandra said, “I have been away from TV news for several years now, building within Editorji the technologies that I feel can transform video news and information. I had no intention of returning to the noise and din of news programmes dominated by domestic politics. But WION is different. It is the only true international channel out of India – and it has tremendous reach across the world. I look forward to placing ‘The India Story’ on WION and working with their talented team to make ‘This World’ a “must-watch” weekly show on global events.”
Announcing the partnership, Madhu Soman, Chief Business Officer, WION, who joined the channel in August after a seven-year stint with Bloomberg in Hong Kong, said, “Believe it or not, we connected via LinkedIn a couple of months ago. Vikram didn’t know me from Adam. Today, he’s a friend and an ally in WION’s journey, and I’m sure our partnership will make ‘This World’ sit up and take note of ‘The India Story’ as we seek solutions.”
Two pedigreed professionals with no prior connection coming together organically is a testament to WION’s commitment to the cause of neutral and non-controversial journalism. In addition, Vikram Chandra coming on board further strengthens WION’s efforts to position India at the high table of global diplomacy.
“My conversations with Madhu were a breeze, and we are both clear that India, with its billion-plus population, needs its own voice in the world. That’s where I felt WION offered a wonderful opportunity to bring the brightest minds together on our shows,” added Vikram Chandra.
