Story Digital, in association with Metaform, successfully launched Shark Tank-backed Revamp Moto’s Buddie 25 in the Metaverse. The project was landed post a multi-agency pitch and was managed by the agency’s Delhi office.
Rohan Chawla, Co-Founder of Story Digital, says, “For the launch of a product that comes from the powerhouse of Revamp Moto, we wanted to do something futuristic, something that has never been done before – just like the brand is doing with their products. Story Digital thrives to move ahead with the moving and times, so launching Buddie 25 in the Metaverse with a full-fledged experience center seemed to be the perfect solution! And it was pulled off seamlessly by our team, which was quite amazing, considering everybody has been talking about the metaverse, but only a few have been able to figure out how it actually works.”
Revamp Moto became the first 2-wheeler electric vehicle in the Indian market to be launched in the Metaverse. With thousands of viewers joining them for the launch, they could experience the product’s journey in the metaverse.
Pritesh Mahajan, Founder and CEO, Revamp Moto said, “After a long and arduous journey, Revamp is proud to launch India’s first transformable EV, RM Buddie 25. As the Metaverse evolves, Revamp is set to define the benchmark of electric mobility in the two-wheeler segment in India. Our association with Story Digital helped us launch in the metaverse, something that no EV brand has been able to accomplish in the past. As we are the first of many, joining hands with Story Digital helped us add another feather to that hat.”
Story Digital focuses on devising consumer-centric solutions to drive Culture, Commerce, and Communities for brands with their key focus on growth. Building young, wild, and digital brand experiences for the next generation, this is one such project that they pulled off for the new-age audience.
