MTV partnered with McDonald’s India to host a live concert featuring performances by Harrdy Sandhu, Aastha Gill, and Shalmali Kholgade in Gurugram. The event, which was the first of its kind in India, was attended by over 1,500 people who sang and danced along to the performances. Aastha Gill and Shalmali Kholgade both gave memorable performances, and Harrdy Sandhu also treated the audience to some of his biggest hits. The concert was a huge success and left attendees feeling energized and entertained.
Sanjeev Agrawal, Chairman, McDonald’s India – North and East, said, “We are super elated to host the first musical concert in India under the banner of McDonald’s i’m lovin’ it Live in partnership with MTV. This is also our way of thanking McDonald’s fans and strengthen our relationship with them. We are excited to have a stellar line-up of artists who performed today and for our upcoming studio-recorded performances. We are hopeful of creating the “feel-good” moments for the brand’s fans through this banner.”
Anshul Ailawadi, Business Head, Youth, Music and English Entertainment Cluster, Viacom 18, said, “We at MTV are excited to kickstart the first-ever McDonald’s i’m lovin’ it Live concert in India, with a stellar line-up of artists. With this curtain-raiser, we’re happy to bring more elevated youth experiences to our fans.”
