Reverie Language Technologies, a company specializes in Indian language localization and user engagement technology solutions, released a video campaign which highlights the difficulties faced by most Indians while banking online due to language barriers.
The company’s new film delineates the disarming difference between the ease with which an English speaker can use online services like chatbots and digital channels and the tribulations a non-English speaker faces while trying to use automated services.
“Banking solutions must be designed for citizens’ language choices first, rather than replicated from English first interface. Forget local languages; very few banks fulfill the 3-language policy in the country, making online banking cumbersome for people who don’t understand English. Our aim is to get people to access the internet intuitively by easing the transition process, and ensuring that banking augments their aspirations, rather than serve as an obstacle to it. Our technology trains voice and chatbots to equip them for natural human understanding, which allows them to understand direct instructions rather than go through multiple automated suggestions. We appeal that language as a choice should be integral to the mandatory Know Your Customer (KYC) process.” said Vivekananda Pani, Co-founder and CTO at Reverie Language Technologies.
Watch the film here:
