Taboola, a company that provides recommendations for the open web, has entered into a five-year agreement with Network18 Media and Investments. Under this partnership, Network18 will use Taboola’s publisher tools to improve ad monetization, engagement for its users, and capitalize on traffic.
Puneet Singhvi, CEO, Digital and President – Corporate Strategy at Network18 Media and Investments said, “We are excited to partner with Taboola to boost our audience engagement. Our leading portals from business and general news cluster attract over 350mn users monthly. We are positive that jointly with Taboola we will be able to serve more relevant content to our readers, across channels. Taboola has established itself as the leading native advertising destination both in India and globally and we look forward to leveraging our strengths to drive synergies.”
Adam Singolda, CEO at Taboola said, “Network18 Media has proven itself to have massive scale and trust in the India market. Their approach to adding Taboola in an end-to-end fashion, from Feed to help with discovery and recommendations, to Newsroom to help inform their coverage areas, is a great example of a publisher thinking holistically about growth. We look forward to a long relationship together.”
