Brands celebrate the season of love with unique and thoughtful campaigns.
Cadbury 5Star
Cadbury 5Star has launched yet another unique campaign to help singles navigate through the love-sick zones and dodge gushy couples. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing in peace.
The web app/site tracks areas where romantic gifts like chocolates are being purchased in large numbers, as well as hotspots like restaurants, cinemas and public places that are likely to be swarming with couples and combines all the data to create a real-time map of mush in any given location. Users can also use the AR-mode to point their phone cameras at any location to see if there are mushy areas to avoid. The colour-coded map allows users from across the country to see where V-day celebrations are likely to be in full swing and identify quiet areas where they can do nothing in peace, far away from all the chaos.
CaratLane
CaratLane, the jewellery brand, has launched its Valentine’s Day campaign, “Khul Ke Karo Express”. Building on the brand’s core purpose to help consumers express themselves, the campaign brings forward multiple stories inspired by real CaratLane customers sharing their emotions.
While spouse gifting is still the majority of the gifting orders during Valentine’s Day, the brand has also seen other relationships like mother-daughter, self-gifting, and sibling-gifting emerging in a big way. The campaign video showcases the roller coaster dynamic between a father and daughter, the unsaid love story of a husband and wife, and the affection shared by a son and mother. CaratLane has introduced an exclusive message card in their gift box that has a QR code to add a personalised message, integrated with AR activation in-stores. This allows consumers to express their message without hesitation and adds to a customised jewellery experience to make Valentine’s gifts truly unforgettable.
Archies Limited
Archies Limited has launched an impactful campaign on the occasion of Valentine’s 2023 with a message of sharing a gift of a card to your loved ones. In a fast paced environment, everyone’s running against the race of time & technology. The world is witnessing a great deal of change in culture & lifestyles.
In this busy scenario, a unique way to say you care is by sharing a gift of a greeting card. It is not just a greeting card but a Symbol of love and a thoughtful effort to make someone feel special. Be it the overall culture or trends, the pandemic had put restrictions on our traditional ways of communication. Archies Limited is making an effort to bring back the culture of exchanging greetings with your loved ones on the special occasion of Valentine’s.
IGP.com
Bollywood actress Ananya Panday has collaborated with IGP.com for their latest Valentine’s Day campaign. The actress represents today’s youth and was found to be the perfect fit for the campaign which is live on social media
She addresses her fans by saying how ready she is for Valentine’s Day with gifts from IGP. Ananya gushes about the gifting platform’s collection of flowers, cakes, hampers, and other gifting options as she flips out her phone to encourage fans to go on the IGP app and choose their perfect Valentine’s gifts for their special someone.
Melorra
For this season of love, Melorra is here with its new campaign, #PartnerInSuccess, run across social media platforms. The campaign advocates for equal efforts, love, time & care for partners in romantic relationships.
The idea behind #PartnerInSuccess is that gifting is not a one-way street; women can also express their love through thoughtful gifts for their partners. The campaign seeks to debunk the idea that only men can gift jewellery to their partners. The underlying notion is that relationships have evolved, and so should gifting. This is reflected in Melorra’s video ad.
Noise
Noise, the connected lifestyle tech brand, celebrates the spirit of love this Valentine’s Day with its new #StoopidCupid campaign and an exciting sale. The campaign highlights emotions of the youth doing stupid but sweet things in love through a series of three films.
The films underline the idea that while it is absolutely fine to do stupid things in love, one can always make a smart gifting choice. The #StoopidCupid campaign encourages people to indulge in the Noise #StoopidCupid sale to get that perfect gift for their partners this Valentine’s Day.
Center Fresh
Center Fresh, with its all-new limited edition Valentine’s Day pack in association with leading online music streaming platform JioSaavn plays cupid to help the youth get their ‘Dil Ki Baat Zubaan Pe’ with a musical twist!
Center fresh has always had youth at the forefront of all its fresh initiatives. This tech-savvy generation is looking for products and experiences that are digital-first and hyper-personalized. Built on this insight, the limited-edition Valentine’s Day pack lets people dedicate romantic songs to their loved ones through a distinctive use of technology in partnership with JioSaavn.
