Mumbai: SMFG India Credit has unveiled its new brand anthem film “Chal Pado, Aage Badho,” a high-energy celebration of progress, partnership, and shared purpose. Set within the dynamic environment of the company’s workplace, the film underscores how progress is powered by collective momentum and SMFG India Credit’s philosophy of becoming SARVOTTAM – Rise to be the best.
Rooted in the spirit of “Pragati,” the campaign brings together employees across functions and levels—from teams on the office floor to senior leadership in the boardroom—reflecting alignment, collaboration, and a shared vision for growth. The narrative reinforces the belief that when people move forward together with purpose and confidence, meaningful progress follows.
The brand anthem goes beyond being a musical composition, emerging as a celebration of the organisation’s culture built on belief, collaboration, and shared ambition. From frontline teams to leadership, and from new joiners to mentors, the anthem carries the collective voice of SMFG India Credit.
Speaking on the launch, Ravi Narayanan, MD and CEO, SMFG India Credit, said, “This composition is much more than a melody; it is the very heartbeat of our organizational philosophy. In it resides a little bit of the heart and soul of each one of my colleagues across the length and breadth of Bharat. It serves as a powerful reminder of our shared mission to constantly rise to be the best – to be ‘Sarvottam.’ The stirring refrain, “Badhe Chalo,” beautifully captures our collective resolve to keep walking ahead, innovating, and growing. It reflects the unwavering commitment of our entire organization as we journey toward becoming an institution — the absolute benchmark of excellence.”
Highlighting the scale and execution behind the initiative, Narayanan added,“Our anthem reflects our deepening presence across nearly 1,000 branches, the scaling of our portfolio, and the progress at SMFG India Credit. This growth story is the result of our teams moving in alignment. Over the past year, we have strengthened our foundation, sharpened execution, and built momentum across markets. The nationwide production journey was a spectacular feat of unity. Filmed across the country, every frame radiates the boundless energy and discipline of our people, which enable us to grow responsibly while expanding access to credit across India.”
