82.5 Communications Kolkata has picked up the integrated communications mandate for Kutchina, a Kolkata-based kitchen solutions brand, following a multi-agency pitch.
The mandate includes managing the brand’s strategic planning, creative execution, implementing innovative consumer engagement ideas and digital capabilities.
The agency stated that it will be the single point partner for Kutchina across touchpoints, including digital and social media, across 4 key business verticals – Large Appliances, Small Appliances, Modular Kitchens, and Water Purifiers.
Namit Bajoria, Managing Director, Kutchina Home Makers, said, “Kutchina has very big ambitions for pan India supremacy and we are thrilled to have 82.5 communications on board to resonate our vision and give our brand a tactical edge and create a benchmark in India.”
He further added, “For any good partnership to start there must be immense understanding and trust which we found in 82.5 Communications. The team consists of a brilliant mix of youth and experience to steer the brand towards right direction in our journey.”
Kapil Arora, Chief Executive Officer, 82.5 Communications, said, “The future belongs to home grown brands that put excellence at the heart of everything they do. And Kutchina is at the forefront of those brands. As the brand prepares to scale toward its ambition of becoming the country’s leading kitchen specialist, we couldn’t be happier at being chosen by Namit and his team, as Kutchina’s partner on this journey.”
