Friday, December 19, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

#OneChangeForHer: From allowing emotions at work to stemming unconscious bias

Here's the one change Dot Media's Appurva Hooda Bhoker, Ipsos India's Rinku Patnaik, Team Pumpkin's Swati Nathani, Fulcrum Digital's Anjali Sharma and Digitas India's Sonia Khurana would like to see

by Team MediaNews4U
February 28, 2023
in Featured, #OneChangeForHer, Exclusive
Reading Time: 4 mins read
A A
#OneChangeForHer: From allowing emotions at work to stemming unconscious bias
Share Share ShareShare

‘Stop criminalising emotions at work’

Appurva Hooda Bhoker
Appurva Hooda Bhoker

The most important change we need to implement before envisioning exponential growth for our companies is to stop criminalising the concept of having emotions at work. As a young, female leader, my primary focus has always been to create an environment that is conducive to the growth of my employees but also, one that allows them to express themselves, unadulterated, regardless of what’s at stake.

Women at work are more likely to and are more accepting of having human emotions, and if this empathy is positioned as their strength I truly believe we can get a lot more done. Everyone has feelings, period. I have always believed that the passion, conviction, and love a woman brings to the table is something to be admired. We are so invested in what we do, we have so much to change and so much at stake that there is no way we won’t make things happen.

When you are mindfully, creatively, and constructively available and accepting of your team, it reflects in the work you produce. And for us, having more women in leadership roles and always accepting emotions at the workplace has been a decision that has helped us be who we are today and we plan to never stop.

– Appurva Hooda Bhoker, Head of Business and Expansion, Dot Media


‘Provide employees with flexi hours’

Rinku Patnaik
Rinku Patnaik

The market research industry truly depicts the use case of diversity and inclusion. I have been lucky to be part of an organisation that provides equal opportunity for both genders with absence of bias. The employees realize their career potential and goals, enjoy all benefits laid out and can pick up from where they left. #OneChangeForHer that is extremely important and that was always there in the industry is to provide employees with flexi hours. This has been the springboard for women to pursue their ambitions and over the years this positive support has helped create equity and both men and women have the same opportunities. In Ipsos India, we have flexi working hours for those who want to opt for it, and it’s a win-win for both the employer and the employee. The organisation gets to retain the high-calibre talent pool and the employee can choose to work for the number of hours it suits them. This is one reason I can think that more women probably opt for and do not necessarily have to take a career break with change in life stage, and the reason we see more women across levels and in the leadership positions in Ipsos India.

– Rinku Patnaik, MD, Research, Ipsos India


‘We are slowly getting there’

Swati Nathani
Swati Nathani

We are in people’s business, be it our employees or our clients. If you are there for them when they need you, they will reciprocate too.

As a woman leader, creating an inclusive, diverse, and empowering workplace has been a top priority for me. I believe that by fostering an environment where every employee feels valued and supported, we can create a culture of excellence and innovation.

To achieve this, we have implemented a range of policies and practices that promote gender diversity and inclusion. We have, for example, ensured that our recruitment process is unbiased and fair, and we actively look for candidates from diverse backgrounds. We have implemented a POSH policy, and we regularly conduct training and education programmes to ensure that all employees are aware of our values and expectations. All employees are covered by insurance and have a care manager responsible for their health care.

My work-life balance became even more important after becoming a mother. To support women who may have additional caregiving responsibilities, we’ve implemented policies that promote work-life balance, such as flexible schedules and remote work options.

‘Never Give Up’ is a quality I consider to be a trait of every woman leader. In life, there are so many times when we reach a point, where giving up seems to be such an easy option that nobody would question or doubt our capabilities. But carrying on and giving a tough fight back is what superwomen do, and I try to do it even in the bleakest of moments. My goal as a woman leader is to create a workplace where all employees feel valued, supported, and empowered to achieve their full potential.

I definitely want to see a much higher representation of women in leadership roles across industries and across India. It’s a difficult dream, but I am sure we are slowly getting there.

– Swati Nathani, Co-founder and CBO at Team Pumpkin


‘Create continuous learning interventions to remove unconscious biases’

Anjali Sharma
Anjali Sharma

Fulcrum Digital strongly believes in the power of DigitAll. For us, diversity and inclusion are at the forefront of every decision we make, as this helps in shaping the fundamental values of our organisation. As a practice, we ensure that we hire, develop, and promote managers and leaders who nurture and support inclusivity at the workplace. Our teams help create a secure environment for everyone from all walks of life and who value each and every person, regardless of their age, gender, race, religion, sexual preferences, or background.

We create continuous learning interventions focused on removing unconscious biases, and promoting active listening which further strengthens assimilation and inclusion. Fulcrum Digital encourages better ties across levels and regions of the business, through a well-designed mentorship programme that helps contribute to the development of a more diverse and inclusive workplace culture. Our mentors facilitate the dismantling of organisational silos and promote greater teamwork and collaboration, which further improves problem-solving and innovation.

– Anjali Sharma, Director, Global Head of L&D, Fulcrum Digital Inc.


‘Ambition is a sexy word’

Sonia Khurana
Sonia Khurana

Let’s make having an ambition a sexy trait, let’s be vocal about it, celebrate it. Let’s encourage it, practice it, and let’s not be shy to own it. The onus lies on all but especially us women. Let’s walk the talk and create a safe space for our tribe to come out as ambitious.

Perhaps due to the prevailing culture and belief systems, many women struggle to envisage ambition in work life. We are hesitant to talk aloud about it or own it because in more instances than not, being ambitious equals being pushy, aggressive and dominating.

Let’s have a “I want to become…” day where we facilitate this opening up. Because sometimes when you say it aloud, you can own it. Help chart steps to achieve it. And most importantly, respect that little voice in our head and not suppress it.

 –  Sonia Khurana, COO, Digitas India.

Tags: #OneChangeForHerAnjali SharmaAppurva Hooda BhokerDot MediaFulcrum DigitalIpsos IndiaRinku PatnaikSonia KhuranaSwati NathaniTeam Pumpkin

RECENT POSTS

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)
Exclusive

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)

December 19, 2025
0

India’s digital advertising ecosystem surged at an exceptional pace in 2025, with ad impressions more than doubling in just nine...

Read moreDetails
In 2026, TechnoSport prioritises climate-ready performance wear with localised marketing and consumer education: Patralika Agrawal
Exclusive

In 2026, TechnoSport prioritises climate-ready performance wear with localised marketing and consumer education: Patralika Agrawal

December 19, 2025
0

TechnoSport is a home-grown activewear brand. It has launched their largest flagship store in Hyderabad, alongside their new campaign ‘Stronger...

Read moreDetails
AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration: Paresh Vankar, Digitide Solutions
Exclusive

AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration: Paresh Vankar, Digitide Solutions

December 18, 2025
0

Digitide Solutions is a global company offering AI-led digital solutions, smart business processes, and deep industry expertise. Digitide is now...

Read moreDetails
For us, marketing isn’t only about awareness; it’s also about mobilisation: Uppalapati Ramprasad, Raintree Foundation
Exclusive

For us, marketing isn’t only about awareness; it’s also about mobilisation: Uppalapati Ramprasad, Raintree Foundation

December 17, 2025
0

Raintree Foundation is a systems-first foundation. It restore forests that recharge water, empower women-led farming, and strengthen livelihoods through clean...

Read moreDetails
Cinematic storytelling resurges as audiences seek polish, escapism, and larger-than-life visual magic: Sushma R Rao, Blissclub
Exclusive

Cinematic storytelling resurges as audiences seek polish, escapism, and larger-than-life visual magic: Sushma R Rao, Blissclub

December 16, 2025
0

For decades, the fashion industry has normalised women suffering in the name of style. This year Blissclub, which has focussed...

Read moreDetails
Micro-dramas could be a really big deal, but only if we nail the execution: Kailash Gandhi, Ideabaaz
Exclusive

Micro-dramas could be a really big deal, but only if we nail the execution: Kailash Gandhi, Ideabaaz

December 15, 2025
0

Kailash Gandhi has been serving as the Creative Head of 'Ideabaaz'. He is a seasoned creative veteran behind many of...

Read moreDetails

LATEST NEWS

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)

December 19, 2025
Bigg Boss Season 19 sets new benchmarks in reach and watch-time on JioHotstar and COLORS

Bigg Boss Season 19 sets new benchmarks in reach and watch-time on JioHotstar and COLORS

December 19, 2025

ANALYSIS

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report
Analysis

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report

December 19, 2025
0

Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform...

PEOPLE

Unicommerce names Gaurav Juneja as Chief Revenue Officer
People

Unicommerce names Gaurav Juneja as Chief Revenue Officer

December 19, 2025
0

New Delhi: Unicommerce, an e-commerce enablement SaaS platform, has announced the appointment of Gaurav Juneja as its Chief Revenue Officer...

MARKETING

La Pink reinvents Its Identity with modern logo, revamped website, and fragrance packaging update
Marketing

La Pink reinvents Its Identity with modern logo, revamped website, and fragrance packaging update

December 18, 2025
0

New Delhi: La Pink, India’s first 100% Microplastic-Free Formulation beauty brand, has announced a major brand refresh, introducing a modernized...

Subscribe to Newsletters

ADVERTISING

PROHED wins Digital Mandate for Bal Raksha Bharat
Advertising

PROHED wins Digital Mandate for Bal Raksha Bharat

December 18, 2025
0

Gurugram: PROHED, a leading performance marketing and SEO agency, has been appointed as the digital partner for Bal Raksha Bharat...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Power of Regional and Short-Form Video Content in India’s Digital Growth Story
Authors Corner

The Power of Regional and Short-Form Video Content in India’s Digital Growth Story

December 19, 2025
0

India's digital growth story is increasingly being written in multiple languages, with regional and short-form video content playing a pivotal...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Sony Pictures Networks India launches Wheel of Fortune India with Akshay Kumar as Host

Sony Pictures Networks India launches Wheel of Fortune India with Akshay Kumar as Host

December 19, 2025
Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)

December 19, 2025
Bigg Boss Season 19 sets new benchmarks in reach and watch-time on JioHotstar and COLORS

Bigg Boss Season 19 sets new benchmarks in reach and watch-time on JioHotstar and COLORS

December 19, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.