Nickelodeon is gearing up for the 2022 edition of its Kids’ Choice Awards, which will feature a digitally powered format designed to engage young viewers with relatable content. The awards show, with its “Kids Ki Choice, Kids Ki Voice” theme, will focus on empowering kids with #It’sAllAboutYou.
KCA 2022 will engage kids through short and snacky content across platforms and screens. Like every year, the winners will be bestowed with the coveted Nickelodeon Blimp and get slimed as a badge of honour. In addition to the existing categories such as Favorite Movie Actor, Favorite Video Game, Favorite Movie, Favourite Sportsperson, Favourite Food amongst others, this season will witness the introduction of exciting and socially trending categories to recognize short content influencers and platforms. From Favourite Audio on Reels to Favourite Influencer and Favourite Shorts, the young fans also stand a chance to vote for their Favourite Song, Favourite TV show, Favourite Dancing Star, to name a few. The categories and nominations were gathered from an exhaustive research study conducted to determine who and what were the kids’ favourites.
Speaking on KCA 2022, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “Over the years Nickelodeon Kids’ Choice Awards has not just carved a space for itself with kids but also with the A-listers of Bollywood, TV, Sports and several other spaces as they aspire to be the kid’s favourites. The nominees look forward to winning the coveted Nickelodeon Blimp and the heart of their young fans. It is truly a precious award for many, just like it is truly a special initiative for us. We are confident of presenting yet another power-packed edition of KCA that truly collaborates, creates, and celebrates with our young viewers.”
Sonali Bhattacharya, Head – Marketing, Kids TV Network, Viacom18, further added, “Nickelodeon Kids’ Choice Awards has always been about putting the power in the hands of kids. With the proposition of #It’sAllAboutYou, we have remained true to that promise and reimagined KCA to meaningfully connect with this generation of screenagers. This year’s edition is completely platform and format agnostic and will reach out to kids with innovative experience across screens. We are looking forward to this year’s edition and are certain that it will strike the right chord with our young audience.”
Nickelodeon KCA 2022 will witness the introduction of a category-first AI-assisted chatbot on nickindia.com that will assist young viewers with all things KCA. The awards will also witness the biggest multi-screen simulcast and leverage its network strength across all platforms. Pivoting the media mix, the marketing campaign will be promoted through a robust TV, digital and social media plan.
Nickelodeon will also create snackable and shoulder content with the KCA squad and introduce AR filters, Dance Challenges, Super Fan sessions. In a first-of-its-kind initiative, with a focus on the kids-pet bond, KCA 2022 will give kids a chance to flaunt their choices with their loved ones and have the furry friends jump onto the KCA squad bandwagon. To promote and encourage the adoption and rescue of animals, Nickelodeon has forged strategic partnerships with NGOs like YODA (Youth Organization in Defence of Animals). Advancing the marketing strategy, Nickelodeon will also be partnering with Sassy Teaspoon to curate special combos for KCA 2022.
KCA 2022 is now open the voting gateways through www.nickindia.com and MyJio App| Jio Engage.
