Slice, a fruit-flavored soft drinks brand from PepsiCo, has roped in bollywood actor Kiara Advani as its brand ambassador. The brand also launched its new summer campaign titled, ‘Aam Ka Ehsaas. Sabse Khaas,’ featuring the actor at a special brand event.
With Kiara as its brand ambassador, the brand aims to further connect with its audience and reinforce its position as the go-to drink for consumers.
Speaking on the association and the new campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India, said, “We are thrilled to have Kiara Advani as our new brand ambassador. Known for her exceptional acting skills and her stylish persona, she has a huge fan base amongst our target audience. We believe her popularity and mass appeal will help us connect with our consumers in a meaningful way.”
Commenting on the summer campaign, he further added, “Our new summer campaign is a perfect reflection of the quintessential Slice way of indulging in a mango experience. From relishing the last drop of Slice to the spirited music and added hint of playfulness, the film seamlessly blends into the new Aam Ka Ehsaas. Sabse Khaas narrative. We are confident that the new film will strike a chord with our consumers.”
Actor Kiara Advani said, “Slice is a drink that is very much a part of my childhood memories and hence has a special place in my heart. I am thrilled to join the Slice family and be part of the legacy brand. Slice is known for its picturesque campaigns that are remembered by one and all and no doubt, the new film will transport the audiences in the indulgent mango world like no other. I am sure that the consumers will enjoy it as much as I enjoyed shooting for it.”
The new Slice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
Watch the film here.
