Sunfeast Supermilk, from the house of ITC Foods, has announced its association with Chennai Super Kings (CSK), for IPL 2023. The brand will be the Official Strong Biscuit partner of CSK.
The brand has launched the ‘Strongaa whistle podu’ campaign in Tamil, which aims to celebrate the fandom of CSK. The company looks forward to working with Chennai Super Kings and its fans & garnering a Strong support for the team.
Watch the film here:
“We are thrilled to be partnering with Chennai Super Kings . This association is a perfect match, as two Strong brands are coming together to provide a wholesome experience to consumers. We wish Chennai Super Kings the very best for a Strong win this season” said, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd.
“We are excited to launch our campaign TVC to announce the association and encourage fans to become Super Fans by consuming a strong milk biscuit and doing a strong whistle. Supermilk will be doing a plethora of activities this season to bring in excitement for both consumers & fans alike,” he added.
“We are excited to welcome Sunfeast Supermilk as the Official Strong Biscuit partner of Chennai Super Kings . Sunfeast Supermilk is a brand that resonates with our team’s values, and we look forward to working together to provide our fans with a great snacking experience.” said, Kasi Viswanathan, CEO, Chennai Super Kings Cricket Limited.
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