Research & Ranking, an equity investment advisory brand, has announced the appointment of Alok Arya as Chief Marketing Officer.
In his new role, Arya will lead the branding, communication, and all cohesive marketing efforts, generating lasting brand recall and driving revenue growth in the long run.
Arya brings him over 12 years of marketing experience across multiple sectors, including financial services, technology, and consumer goods. Before joining Research & Ranking, he led marketing and growth for IIFL Securities. In addition, he has been instrumental in directing and driving digital and traditional marketing initiatives at leading brands such as Piramal Group, Future Group, Google, and TATA Housing Development Company.
Speaking on his appointment, Arya, said, “I am proud to be joining a company committed to transforming the investing habits of Indians through innovative wealth-tech advisory solutions, and exceptional customer experience. ‘Direct Equity investment’ has massive potential for expansion in our country. Along with my team, I am keen to establish R&R as the preferred brand of choice.”
Manish Goel, Founder & Director of Research & Ranking, said, “Alok is a highly skilled leader with immense experience in spearheading the marketing and growth initiatives for consumer-led brands in India. He has studied consumer preferences and evolving digital behaviors closely throughout his career. His expertise will help us develop the right strategies to reach a wider target audience and position us as India’s preferred brand in the equity investment space. We look forward to his insights and collective expertise to help us enhance our position and propel the next phase of growth.”
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