Prime Video is all set to premiere the Amazon Original spy series, Citadel, on April 28th, 2023. The OTT platform will release 2 episodes on the launch day, followed by weekly episodes every Friday until 26th May. To reach a wider audience pool for the series, BookMyShow has partnered with Prime Video to curate a hyper-focused digital campaign.
The partnership entails a specially curated, month-long, focused 360-degree campaign launched on BookMyShow targeting 300+ million impressions, using app integrations, owned communication channels including interactive emails, push notifications on the app and social media amplification, reaching out to its extensive user base of young, digitally savvy and high transacting entertainment enthusiasts.
Commenting on the partnership, Samradha Tibrewala, Head – Partnerships and Revenue, BookMyShow, said, “Brands across industries are increasingly looking to engage with BookMyShow for deeper penetration into the mindshare of young, digitally-savvy and transacting audiences. There is an increasing interest amongst brands to leverage this vast user base to create impactful digital strategies that are both hyper-focussed and hyper-personalised. We are glad to partner with Prime Video to drive a digital-first campaign for ‘Citadel’ with a targeted, relevant, highly-engaged audience at scale that finds the content relatable and intriguing and helps further the adoption and viewership of the content for the platform.”
By placing engaging and interactive bite-sized content across the movie-booking journey, the campaign aims to drive visibility for the series. Additionally, tapping into the massive engagement network of social media through pointed creative engagements, BookMyShow will introduce immersive 3D characters of the spy-duo from ‘Citadel’ and carefully curated content that will create FOMO (Fear Of Missing Out) amongst audiences at large.
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