Crayons Advertising, a homegrown integrated advertising agency, today announced that it plans to tap the international advertising markets through strategic tie-ups with independent agencies and acquisitions to help tap the Indian diaspora, in countries like Middle East, US and UK.
The agency is also focusing on getting overseas talent to be a part of its Indian operations, by engaging with multiple recruitment firms in European markets.
Commenting on the plans, Ashraye Lalani, Director, Technology & Growth, Crayons Adverting, said, “Around the world, there are still a large number of independent agencies that are doing stellar work. We are actively looking at possible tie-ups and acquisitions involving independent agencies with a strong presence across the Middle East, US and UK, with a significant Indian diaspora.”
He added, “Crayons Advertising, which has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for its initial public offering (IPO), is also in talks with a few mid-sized agencies in the UK and Middle East markets.”
“This will help us tap into a collaborative space leading to seamless knowledge transfers and benefit the partner agency to leverage our understanding of Indian values and ethos. This exchange or presence will enable us to take the Crayons proposition to newer markets and offer customized communications solutions to the brands, enriching the diversity narrative,” added Lalani.
“Digital communication has gone way beyond conventional digital marketing. In order to grow further, it is time for us to get global talent into the system. Technological expertise, coupled with our insights into behaviour which is unique to our country, we can create solutions that will be very effective for our clients,” Lalani further added.
On listing, Crayons Advertising claims to be India’s first major homegrown advertising agency to go public. The agency is banking on ad tech and event management prowess to script its next growth stage. The company recently announced that it won marquee mandates, including TATA Sons, National Skill Development Corporation, Indian Oil Corporation, TATA Croma and Bank of Baroda.
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