According to TAM Sports Report on Commercial Advertising on Television for 35 matches of IPL 16 (31st Mar’23-25th Apr’23), there was an increase in the number of categories after every seven matches.
In IPL 16, Ecom-Gaming & Pan Masala, managed to be in the Top 5 List of Categories throughout all the 35 matches. The Top 5 categories together had 59pc share of ad volumes. Ecom-Gaming & Pan Masala were the only common categories in IPL 16 and 15. Out of the total five categories, three of them belonged to F&B sector.
Top 5 Advertisers contributed 39pc share of ad volumes during 35 matches of IPL 16. Sporta Technologies & K P Pan Foods were the common Advertisers in IPL 15 & IPL 16. Sporta Technologies was the leading advertiser during all the 35 matches of IPL 16.
16 new categories and 70 new brands advertised in 35 matches of IPL 16 compared to same no. of matches in IPL 15. Out of the top 5 new categories in IPL 16, only two were from the ecommerce sector, whereas all the top 5 categories in IPL 15 belonged to the ecommerce sector. Among the 70 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Rajshree Silver Coated Elaichi’.
Maaza Aam Panna was top exclusive brand on Hindi+English language Sports channels whereas Maaza leads the exclusive brands on Regional sports channels. Total 68 brands advertised on both Regional and Hindi+English sports channels during 35 matches of IPL 16. “Dream11.com” was leading the list of common brands.
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