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Home Industry Brief

BARC: CNN-News18 claims leadership in English news genre on Karnataka elections counting day

by MN4U Bureau
May 25, 2023
in Industry Brief
Reading Time: 1 min read
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BARC: CNN-News18 claims leadership in English news genre on Karnataka elections counting day

Source: BARC India | Mkt: India | TG: As mentioned | Period: Wk 20'23 (Sat 24hrs) | Metric: AMA 000's

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As per the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has continued its dominance in the English News segment, with 243 AMA’000s on Karnataka Elections Counting Day (May 13, 2023).

According to the latest BARC data, CNN-News18 beat Republic TV, Times Now and other competitors in the segment. Republic TV garnered at 212 AMA’000s, whereas Times Now stood at 190 AMA’000s, India Today TV followed with 66 AMA’000s and Mirror Now was at 22 AMA’000s. (Source: BARC India | Mkt: India | TG: 15+ AB| Period: Wk 20’23 (Sat 24hrs) | Metric: AMA 000’s)

Source: BARC India | Mkt: India | TG: As mentioned | Period: Wk 20’23 (Sat 0800-1200) | Metric: AMA 000’s

CNN-News18 also maintained its lead in the 8 am-12 noon slots, garnering 89 AMA’000s, whereas Republic TV and Times Now stood behind with 62 AMA’000s and 57 AMA’000s, respectively. India Today TV with 24 AMA’000s and Mirror Now with 4 AMA’000s stood far behind in public choice. The 8 am-12 noon slot is critical on Counting Day since it is followed by election results. (Source: BARC India | Mkt: India | TG: 15+ AB | Period: Wk 20’23 (Sat 0800-1200) | Metric: AMA 000’s).

Smriti Mehra
Smriti Mehra

Speaking on CNN-News18’s continued growth trajectory, Smriti Mehra, CEO – English Cluster, Network18 said, “CNN-News18’s reporting reflects the issues that matter most to our audience. This approach has always kept us ahead of competition like Times Now and Republic. Securing the top spot on Counting Day is a testament to CNN-News18’s comprehensive and incisive coverage on such crucial occasions. We will continue to remain at the forefront of trusted news sources in India.”

Tags: BARCBroadcast Audience Research CouncilCNN-News18

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