Creative agency Yellow recently promoted Ria Kothari and Riya Roy to the role of Senior Brand Managers. This move is aimed at strengthening the agency’s capabilities in managing luxury and high-street brands while spearheading the development and launch of several new brands in the market.
In this new role, Kothari and Roy will take on more prominent leadership responsibilities, overseeing key client accounts and driving forward Yellow’s brand development initiatives, said the agency.
An official statement issued by the agency read, “With deep understanding of the evolving market dynamics, Kothari and Roy have consistently displayed exceptional talent and dedication to their craft. Over the years, they have played integral roles in successfully shaping and nurturing the agency’s extensive portfolio of luxury and high-street brands.”
Commenting on the promotion, Kothari, said, “I am incredibly honored and excited to step into the role of Senior Brand Manager at Yellow. It is an exhilarating opportunity to continue working with our prestigious luxury and high-street brands, while also venturing into new territories with the launch of exciting, innovative brands. I am grateful for the trust placed in me and look forward to leading our talented team toward greater success.”
Roy, added, “This promotion is both a validation of our team’s collective efforts and a testament to Yellow’s commitment to excellence. I am thrilled to embark on this new chapter as a Senior Brand Manager and contribute to the agency’s growth by expanding our portfolio and creating impactful brand experiences. I am grateful for the opportunities ahead and ready to make a lasting impact in the industry.”
Yellow’s Founder and CEO, Shrey Doshi, expressed his confidence in Kothari and Roy, stating, “Ria and Riya have consistently demonstrated exceptional skills and dedication to our client’s success. Their strategic thinking, creative flair, and deep understanding of luxury and high-street brands make them ideal candidates for these elevated roles. We are thrilled to have them lead our brand management team and look forward to their continued contributions in driving our agency’s growth and delivering outstanding results for our clients.”
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