Bengaluru: Creative communications consultancy ON PURPOSE has been appointed as the communications partner for the Bengaluru International Short Film Festival (BISFF), one of India’s leading film festivals and an Oscar®-qualifying platform for short films.
The mandate will be managed by ON PURPOSE’s Bengaluru office and further strengthens the consultancy’s growing culture and communities portfolio in the city.
Founded in 2010, BISFF has established itself as a prominent platform for short-form cinema, bringing together filmmakers, audiences and industry professionals from across the world. Founded by Anand Varadaraj and mentored by theatre personality, actor and filmmaker Prakash Belawadi, the festival is recognised by the Academy of Motion Picture Arts and Sciences as an official Oscar-qualifying festival.
Under the mandate, ON PURPOSE will lead strategic communications, media relations and storytelling initiatives for BISFF, with the objective of expanding the festival’s visibility while reinforcing Bengaluru’s position as a vibrant cultural and creative hub.
The appointment builds on ON PURPOSE’s expanding portfolio in Bengaluru, where it has previously partnered with initiatives including Manotsava, the national mental health festival by Rohini Nilekani Philanthropies, NIMHANS and NCBS; Janaagraha; and BLR Hubba, UnboxingBLR’s city-wide arts and culture festival.
Commenting on the partnership, Girish Balachandran, Founder and Managing Director, ON PURPOSE, said, “Bengaluru’s identity extends far beyond technology and innovation. It is also home to a thriving cultural ecosystem shaped by artists, filmmakers, creators, and communities. BISFF has played a pivotal role in putting Bengaluru on the global cinema map, and we are excited to support the festival in telling its story to wider audiences. This partnership also reflects our growing commitment to the culture and community space in the city.”
Anand Varadaraj, Founder and Artistic Director, Bengaluru International Short Film Festival (BISFF), said, “Over the last 15 years, BISFF has grown into a globally recognised platform for short-form cinema, connecting filmmakers, audiences, and industry professionals from around the world. As we continue to expand our reach and strengthen Bengaluru’s position on the global film map, we are delighted to partner with ON PURPOSE to help amplify our story and engage wider audiences with the power of short films.”
