Mahendra Singh Dhoni, former Indian cricket team captain, has been appointed as brand ambassador for Swaraj Tractors. The announcement was made today, during the launch of Swaraj’s range of Compact lightweight tractor, the “Swaraj Target.”
Swaraj Tractors, in an official announcement, said that the association will reinforce the brand’s commitment to provide innovative and reliable mechanisation solutions to farmers in India.
Commenting on the association, Dhoni said, “Coming from a small town, farming is not far from our day-to-day life. I always found it fascinating. When I started spending more time at my farm during the pandemic, I realised we need farm mechanisation to save time and we need a powerful tractor to do the job. This led me to choose Swaraj and I am extremely happy with the product and now to be formally associated with it.”
Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector at M&M Ltd., “We are delighted that someone like Dhoni who is into farming and is already using a Swaraj tractor in his farm, has decided to endorse the brand. We strongly believe that his endorsement will motivate young and progressive farmers towards adopting farm mechanisation.”
The cricketer will feature in a new advertising campaign for Swaraj tractors.
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