DDB Mudra won a Grand Prix in the Business To Business category at the WARC Awards for Effectiveness 2023 in association with Cannes Lions, winners of which were announced on 19 June, the opening day of the Cannes Lions International Festival of Creativity.
DDB’s work ‘The Hire’ for recruitment platform Indeed was the lone winner in the category.
The campaign was awarded for promoting the recruitment platform by targeting SMBs with a humorous campaign about the pitfalls of informal hiring practices, said a statement from WARC.
‘H For Handwashing – How Lifebuoy Made Handwashing A Lesson That No One Forgets’ for Lifebuoy by Lowe Lintas Mumbai and MullenLowe Singapore won Gold in the Brand Purpose category.
‘No Fear is Too Small’ for PepsiCo by Flibbr Consulting Services Mumbai was the only other Gold winner at the competition from India. The entry won in the Instant Impact category.
Also read: WARC Awards for Effectiveness 2023: 11 Indian entries among shortlists
