Nickelodeon, kids’ entertainment channel, has partnered with the Ayush Ministry to educate and inspire young minds about the benefits of yoga under its flagship campaign – #YogaSeHiHoga – marking the fourth consecutive year of collaboration.
As part of the campaign, Motu-Patlu, magictoon Rudra, and Abhimanyu, were seen spreading the message of healthy lifestyle at the biggest Yoga event in the country in Jabalpur, performing Yoga Aasans with Vice President of India – Jagdeep Dhankhar, Madhya Pradesh CM Shivraj Singh Chouhan, and other dignitaries, commemorating International Yoga Day.
Smt. Kavita Garg, Joint Secretary, Ministry of Ayush, said, “The Ayush Ministry has always supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding pro bono association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children’s lives and inculcate in them healthy habits. #YogaSeHiHoga initiative aims to introduce yoga as a regular part of children’s lives, capturing their attention from a young age through beloved characters like Motu & Patlu, and we eagerly anticipate further endeavors to engage our future generation.”
Seen performing alongside 150,000 people at an event at Garrison Ground, Nicktoons made the practice of yoga fun and engaging for the kids present. The event also witnessed PM Narendra Modi giving a special video message addressing the participants about the importance and values of practicing yoga. Together, the Nicktoons instilled a sense of mindfulness and self-awareness in the minds of those who attended.
Nicktoons have been actively advocating a healthy mind and body amongst children through initiatives like #YogaSeHiHoga. In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 people at Prabhat Tara ground, Ranchi and collaborated with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’. Nickelodeon has been celebrating Yoga Day virtually in partnership with AYUSH Ministry to inculcate yoga habits and highlight the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, videos, followed by a nationwide contest that reached out to over 630,000 mothers & kids combined through digital mediums and 3000+ entries received under the Yoga contest hosted on the brand platform.
