FMCG behemoth Procter & Gamble India has joined hands with e-Com major Flipkart to launch ‘Forests For Good’ in India, through which the two companies have planted four forests in Karnataka.
Consumers can e-adopt each of the 4,000 trees planted by buying P&G products from Flipkart between June 26 and 29, 2023.
EcoMatcher and SayTrees are social enterprise and technology partners for the initiative. Equipped with blockchain technology to ensure traceability, the intent is to offer full transparency with tree-planting projects, allowing everyone to view their tree, when it was planted, name the tree, track its locations and maturity, as well as CO2 sequestered, informed an official statement.
Pawan Verma, Head, Purchases and Executive Sponsor, Sustainability, P&G India, said, “At P&G, environmental sustainability is built in, versus being bolted on to our everyday operations, and is an integral part of our growth strategy. We believe we have a responsibility to make the world better through the products we create and the positive impact our brands and company can have. By prioritising responsible practices, we strive to fulfill our dual responsibility of providing superior value while reducing our environmental footprint. We are also cognisant that the task at hand is urgent,and big. We are therefore building partnerships with relevant external organisations to create larger impact. Our partnership with Flipkart exemplifies yet another move in this direction. By joining forces, we are empowering consumers to take an active role in preserving our planet. Together, we will drive meaningful change and foster a more sustainable future for generations to come.”
Kanchan Mishra, Senior Director – FMCG, Home & General Merchandise, Flipkart, said, “As India’s homegrown marketplace, we are committed to responsible and sustainable practices in every facet of our business. Over the years, we have introduced multiple initiatives, such as eliminating single-use plastic packaging, a commitment to achieve net zero by 2040, and Flipkart Green, a dedicated store for sustainable products. There has been an evident shift in consumer patterns in the last decade, indicating an inclination towards responsible, sustainable practices. We intend to propagate responsible consumption in the country by instilling behavioural change in our customers and society. This alliance with P&G will enable Flipkart customers across geographies to create meaningful impact furthering India’s allegiance to sustainable tomorrow.”
Among other initiatives, P&G installed rainwater harvesting (RWH) infrastructure at P&G Shiksha supported schools across nine cities. Its key sustainability targets include achieving plastic waste neutrality by recycling 19000 MT plastic waste. The company has pledged to be net zero greenhouse gas by 2040 by setting up two more in-house solar plants at its manufacturing sites in Goa and Mandideep.
