Shobitam, a D2C ethnic wear brand, today announced the launch of its latest campaign ‘If it’s a saree, It’s a Shobitam’ featuring Vidya Balan.
The campaign showcases the brand’s commitment to preserving India’s cultural fabric and inspiring women worldwide to embrace the saree as a symbol of individuality and empowerment.
In the brand film, Vidya listens to a script narrated by a director against a vintage backdrop. She then reminisces about her love for sarees and tries to recall her favourite styles. As she adorns her beloved sarees and admires herself in the mirror, she feels overwhelmed with nostalgia. Returning to reality, she says, “And we never part, forever and ever.” The film concludes with Vidya inviting consumers to join the Saree Revolution brought by Shobitam.
Watch the film here:
Talking about the brand campaign, Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam said, “We are thrilled to launch our latest campaign with our beautiful brand ambassador Vidya Balan. Through our new brand film, we hope to kick start the global “Saree Revolution” that thrives on emotional connection with the audiences through our beautiful creations. And, Vidya’s charismatic aura and her love for sarees just make her the perfect voice to helm this movement across India and the World. We do hope that audiences see Shobitam as a purveyor of traditional and handcrafted weaves and a reservoir of the timeless heritage of India. Our goal is to make Shobitam synonymous with the word Saree as a verb, where “If it’s a saree, it is a Shobitam!.”
Sharing thoughts on this partnership, Vidya Balan said, “I am thrilled to be part of the Shobitam family and excited about our new campaign ‘If it’s a Saree, It’s a Shobitam!’. The sheer joy of wearing a saree makes you fall in love with yourself again and the saree is a symbol of our cultural identity. Shobitam’s unwavering commitment in making the saree accessible to anyone across the globe truly struck a chord with me. The authenticity of their offerings, wide selection, value added services and fast delivery was something that I personally experienced. So this shared journey of ‘Look Good, Do Good and Feel Good‘ and championing the saree revolution is truly exciting for me!”
