Scarecrow M&C Saatchi has announced the appointment of Samera Khan to head the agency’s creative strategy and planning initiatives as Innovation Consultant.
An erstwhile creative with 17 years of experience in mainline, digital, and planning, Khan has worked in the UAE, Kuwait, Australia and India, with Ogilvy, DraftFCB, Havas, and Dentsu Webchutney as EVP-Strategy & B2B Business Head.
Midway in her career, she moved from mainline to digital advertising, and from creative to strategy. While doing this, she worked for brands like Red Bull, Flipkart, Vodafone, Airtel, Shoppers Stop, Baxter, Teach for India and several Unilever brands.
On her move, Khan stated, “I am delighted to spearhead Scarecrow’s mission of expansion. The agency’s innate understanding of human insights, culture, and technology serves as the perfect bedrock for the next step of innovation-led growth. The pre-existing organic juxtaposition of creative and strategy will help the company leapfrog into charted and uncharted horizons.”
Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, stated, “As Scarecrow seeks out new frontiers, we are always eager to onboard individuals who contribute to our eclectic mix. Samera Khan’s glocal and cross-functional experience make her a valuable asset to our team. We consider her a crucial resource for cross-media strategy, branding, new business development, and exploring new avenues for Scarecrow M&C Saatchi. We wish her all the best.”
Scarecrow M&C Saatchi said in a statement that it is poised to expand its offering for creative and business strategy, focusing on brand building and product launches integrated with go-to-market strategies. The agency also intends to enhance its digital offerings, covering performance marketing, UX/UI design, consumer segmentation, customer experience design, market research and creating new IPs (Intellectual Properties).
