Godrej Magic, the personal and home hygiene brand from Godrej Consumer Products Ltd (GCPL), recently unveiled Godrej Magic Floor Cleaner, a ready-to-mix floor cleaner with Bollywood actor Anil Kapoor as the brand ambassador.
The TVC features Kapoor preparing for a shoot and asking the director about his role. To his surprise, he is asked to sweep the floor instead. The director hands him a sachet of Magic Floor Cleaner, which confuses Kapoor. The film emphasises the convenience and affordability of the ready-to-mix format.
Watch the film here:
Speaking on the launch of Godrej Magic Floor Cleaner, Ashwin Moorthy, Chief Marketing Officer – India, Godrej Consumer Products Limited, said, “The unique ready-to-mix format of this new product not only addresses reducing plastic consumption but also caters to the evolving needs of consumers. We are excited to introduce Godrej Magic Floor Cleaner, revolutionizing the floor cleaner category with ready-to-mix format driven product. By capitalizing on our innovation-driven approach and deep understanding of consumer needs, we are confident in delivering a breakthrough product that not only meets the highest standards of cleaning and germ protection but also resonates with consumers need for affordable and sustainable life-choices.”
Commenting on the association, Kapoor said, “Being a part of this innovative and eco-friendly solution is exciting. Godrej Magic Floor Cleaner presents a remarkable concept that not only ensures effective cleaning but also contributes to reducing plastic waste and energy consumption. I am delighted to endorse an innovation like Godrej Magic Floor Cleaner that empowers consumers to make sustainable choices in their everyday lives. It’s a step towards a greener future, and I believe that each individual can make a difference through simple yet impactful choices.”
