According to the week-26 data from COTT, Aaj Tak had the highest reach with 37.65 mn viewers across all digital endpoints, such as YouTube and native apps. Meanwhile, YouTube maintained its position at the top for the majority of the viewer base.
Republic Bharat closely followed with 34.57 mn unique viewers, not far behind. Zee News, News18 India, and ABP News secured the third, fourth and fifth positions, accumulating 29.79 mn, 29.45 mn, and 26.17 mn individual viewers respectively.
The Chrome DM panel, representing 1174.54 mn internet/C&S individuals in India, uses a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data. This report was obtained from the SDKs installed on 82,147 respondents’ devices.
An official statement from Chrome DM read, “The shift away from traditional cable and satellite subscription services towards online streaming options has caused a domino effect for the industry. As audiences become increasingly comfortable with cutting the proverbial cord and relying on digital outlets, revenues will undoubtedly follow suit – resulting in these platforms supplanting broadcast channels as the preferred choice amongst consumers in the foreseeable future.”
