Lowe Lintas Bangalore, the creative agency of the MullenLowe Lintas Group, has recently launched a campaign for Flipkart Health+, promoting the brand’s new offering of ‘Super-fast’ delivery for medicines.
Through this campaign, the agency highlights the importance of timely delivery and offers a cash-back guarantee, which the agency bills as the first in the ePharma industry.
Currently, India has over 50 start-ups in the ePharmacy space, serving around 5 million patients per month across the country, informed an official statement.
As part of the campaign, the agency created two films with the message that while some things in life may take time, medicine deliveries should not. The films depict impossible deadlines in different situations, such as a couple being asked for a baby on their wedding day and an architect being given a day to complete a construction project.
Watch the film here:
Sharing her thoughts on the idea behind the new campaign, Sonali Khanna, President & Branch Head, Lowe Lintas Bangalore, said, “Since its inception, Flipkart Health+ has consistently prioritized the needs of its customers, placing consumer challenges at the forefront of its approach. Their trailblazing “super-fast delivery” feature is one such example of their commitment to customers.
The ‘Super-fast delivery’ feature has been launched in Bangalore and Lucknow. In Bangalore, deliveries are promised on the same day as the order placement, while in Lucknow, deliveries will occur the next day after placing the order.
