Mumbai: Despite the drop in subscription of Disney+ Hotstar during the past couple of quarters, the streaming platform has maintained the lead in the Indian market with 25 pc share, a 3 pc advantage over Prime Video. Meanwhile, Netflix struggles for third with Zee5 closely following behind by 1%.
JustWatch, a streaming guide for OTT market share has released the data for Q2 2023. In terms of Market share development in 2023, Major players like Jio Cinema, Prime Video and Altt show substantial growth by June, significantly increasing by +1% each. Meanwhile, Voot and Hotstar struggled to keep up, each dropping by -1%.
When compared with the market share data of Q3 2022, Disney+ Hotstar has lost 2 pc share while the its rival Jio Cinema has gained 2 pc, clocking 6 pc share as on June 2023 and the combined share of Jio Cinema and Voot stood at 11 pc.
Prime Video has gained one percent share between September 2022 to June 2023 while Netflix stood flat at 12 pc. Zee5 on the other hand gained one percent with its market share reaching 11 pc while Sony Liv remained unchanged with 4 pc share.
