JhaJi Store has announced the appointment of Team Pumpkin as its performance marketing agency, following a competitive pitching process. The account will be serviced by the agency’s performance marketing wing – ROIsted.
JhaJi Store is a homegrown brand from Darbhanga, Northern Bihar, started by Kalpana Jha and Uma Jha. They sell authentic achaar made from traditional recipes, sourcing ingredients from local farmers.
With investments from over 20 angel investors, including Vineeta Singh and Namita Thapar from Sony TV’s Shark Tank, they aim to acquire more customers through performance marketing on Facebook, Google, and Amazon.
Reflecting on the partnership, Marketing Manager, Neelesh Jha, said, “We started JhaJi Store with the objective to take Mithilanchal to the world. We want people to experience the wonderful heritage of the land through their palates. Performance marketing plays an important role in getting the message across. We look forward to Team Pumpkin’s help in amplifying the message in the most effective manner possible.”
Ranjeet Kumar, CEO of Team Pumpkin, said, “As a Bihari myself and an avid consumer of the brand, I could not be happier to have JhaJi Store onboard with us. Every product makes me reminisce about the handmade achaar I would come home to, made so lovingly by my mother. Every achaar by JhaJi Store feels as if it’s created with so much care. A brand like this deserves to be known the world over, and this is exactly what our team will ensure to achieve via our digital marketing efforts.”
