dentsu X, the media agency from dentsu India, has announced the appointment of Jose Leon as Chief Executive Officer.
Leon will be based in Gurugram. He will report to Anita Kotwani, CEO Media, South Asia, dentsu.
Prior to joining dentsu X, Leon was Managing Director at Publicis Groupe’s Indigo Consulting for over five years, post which he served briefly at Valtech. In a career spanning 26 years, he has also worked with companies like Adobe and Xerox.
On the appointment, Kotwani said, “Dentsu, as a network, is driven by forward-thinking tech-enabled practices. Our belief in offering disruptive, cutting-edge solutions keeps us ahead in the ecosystem. We take immense pride in bringing extraordinary talents on board for this journey. Jose is one of the leaders with the right balance of technology and media acumen. His expertise is a great fit for dentsu X’s vision of building valuable experiences for consumers, beyond simple media exposure. I look forward to partnering with him in this marathon ahead. A warm welcome to our dentsu network, Jose, and best wishes for the journey ahead.”
Leon, added, “Our purpose at dentsu X is ‘Experience beyond Exposure’. This is fundamentally rooted in the fact that brands can remain hyper-relevant by building valuable and strong experiences for their consumers, beyond simple media exposure, which can only be built by understanding people’s innermost motivations, beyond their digital behaviour. The ‘Why’ beyond ‘What’ – to earn their attention and drive action. We at dentsu X integrate content creation, technology, data, and behavioural insights to craft these experiences that are truly focused on full-funnel marketing solutions.”
Also read: dentsu X CEO Roopam Garg calls it quits
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